Product Marketing Manager

The Product Marketing Manager for Dealertrack is responsible for developing and maintaining product marketing plans to drive awareness, trial, adoption, and growth of new and existing products and services for Dealertrack, the automotive industry leader that continuously simplifies transactions to protect and grow the profits of dealers and lenders, from dealer operations to F&I, registration and title and more.
The ideal candidate will have experience in product, portfolio, or solutions marketing executing the go-to-market strategy for new products, orchestrating all functions within the marketing organization and a wide range of internal business stakeholders including Product Management, Product Readiness, Technology, Dealer/Commercial Sales, Client Experience, Internal Communications, and External Communications. This position reports to the Senior Manager Product Marketing, Dealertrack.
What You'll Do

• Develops and oversees the product marketing approach for a suite of products, identifying positioning, value propositions, competitive comparisons, research and data insights and target audiences that will inform development of marketing content and assets
• Develops positioning and go-to-market approach for new product launches and key product enhancements
• Serves as day-to-day marketing contact to business partners and Product Readiness, Product Management, Sales, and Marketing teams to align go-to-market strategy and tactics with the product roadmap for new and existing products
• Leverages research, data, and insights to lead campaign plans, clearly identifying target client segments, markets, and sales channels that will drive greatest revenue and adoption
• Works with Sales and Omnichannel Marketing partners to develop and activate targeted campaigns, content, and collateral through appropriate channels including presentations, websites, video, email campaigns, social media content, advertising, and case studies with a wide range of contributors and delivery mechanisms
• Collaborates with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR
• Coordinates the alignment of resources to support listed responsibilities from adjacent shared Marketing functions (Brand Marketing, Research & Market Intelligence, IdeaBar, Communications, Industry Relations & Events)
• Travel: 10%

What's In It for You?

• Here's a sneak peek at the benefits you could experience as a Cox employee:
• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are/ Qualifications
Minimum:

• Bachelor's degree in related discipline and 6 years of product, portfolio, or solutions marketing experience for a B2B or B2C organization. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
• 1 year of experience in management or lead role
• Balanced mix of strategic and executional capabilities
• Demonstrated knowledge of digital, traditional and social media communications
• Strong written communication, verbal communication, and presentation skills
• Strong collaboration skills, team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization
• Project Management, technical/analytical skills; Able to manage different projects at the same time
• Ability to work with remote management and teams
• Track record of utilizing research and insights to identify new market opportunities and develop customer strategies to execute against those opportunities
• Experience launching new products with specific goal alignment. Familiar with product development lifecycle a plus
• Experience writing and executing marketing plans
• Knowledgeable about marketing strategy, advertising, and market research
• Travel: 10%

Preferred:

• Degree in Marketing, Advertising or Communications; master's degree preferred.
• Automotive experience is a plus

Join the Cox family of businesses and make your mark today!
USD 116,500.00 - 194,200.00 per year
Compensation:
Compensation includes a base salary of $116,500.00 - $194,200.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.