GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.
GuidePoint is looking for a high-energy and proven Product Marketer with experience in an information security company or B2B SaaS tech organization. This role will be part of the Corporate Marketing Team, reporting to the VP of Marketing and Product Strategy. This person will work closely with subject matter experts in the organization to produce highly valuable content that strongly positions GuidePoint Security’s professional services in the market and facilitates sales efforts of these services.
The ideal candidate will thrive in a fast-paced environment. You should be driven by absorbing and learning about every facet of cybersecurity, and passionate about building and communicating the story and drivers behind products and services.
Roles and Responsibilities:
- Lead content development and go to market strategy for new and existing solution offerings
- Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems
- Create and curate content such as datasheets, sales presentations, web copy, whitepapers, videos, webinars, podcasts and more.
- Position GuidePoint’s professional services from a thought leadership perspective as well as from a competitive angle, and understand the different personas involved in a purchase decision
- Conduct market and competitive analysis to better position services
- Craft compelling messages for use across marketing channels (landing pages, campaigns, etc.)
- Work with various teams (Professional services teams, Growth Marketing, Brand and Design) to ensure proper collateral is created and used in GTM efforts
- Drive the company’s blog strategy and content creation
- Manage our Digital Asset Management platform (Brandfolder) to ensure that every service area has updated and relevant content
Experience Requirements:
- 7+ years’ experience in Marketing in similar role
- Must have previous Cybersecurity experience
- Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
- Strong communication, presentation, and leadership skills
- Demonstrated success in positioning and launching differentiated products/services that meet and exceed business objectives
- Excellent written and verbal communication skills, possibly including some copywriting skills
- Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
- Deep understanding of how a product/service is sold and the channels they are sold into
- Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Professional Services leaders is especially important.
- Preferred experience with social media, support for digital marketing campaigns, and updating a Wordpress website
Travel Requirements:
- Up to 10% travel required
Physical Requirements:
- Sedentary work
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
- Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
We use Greenhouse Software as our applicant tracking system and Free Busy for HR screen request scheduling. At times, your email may block our communication with you. Please be sure to check your SPAM folder so that you don't miss updates on your application.
Why GuidePoint?
GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1000 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 4,200 customers.
Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.
Some added perks….
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- 100% employer-paid medical premiums (employee only $0 deductible and HSA plans) along with 75% employer-paid family contributions
- 100% employer-paid dental premiums (employee only) along with 75% employer-paid family contributions
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
Top Skills
What We Do
GuidePoint Security is an elite team of highly trained, top certified experts who cut through cyber chaos and confusion to put control back in your hands. We help you make the smartest, most informed decisions, choose and integrate products and services that are the best fit, and build the most effective cybersecurity posture.
We provide organizations with holistic perspective on their cyber ecosystem to minimize gaps, vulnerabilities, and optimize resources, including:
1. Understanding the changing threat landscape, vulnerabilities, and gaps
2. New insights of how product decisions align with resource capacity
3. Insightful product comparisons and integration to save time, money, and mistakes
