SMM Specialist for Setapp

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
Setapp is a service that offers a simpler way to work. It provides over 250 high-quality applications for all your daily tasks in one place. We're on a mission to improve how people use software, and we're looking for someone to join us!
We're seeking a passionate SMM Specialist to join our dynamic brand marketing team. You'll collaborate with our talented team to build and maintain a strong online presence, engage with our audience, and contribute to our overall marketing goals.
We're looking for an open-minded and self-aware individual who is both independent and a team player. Someone eager to take on challenges, can efficiently manage projects, and is passionate about technology. A deep understanding of our products will be essential to effectively interact with our followers and create compelling content.
In this role, you will:

• Develop and execute social media marketing campaigns across multiple platforms (X, Instagram, Facebook, TikTok) aligned with our existing strategy
• Develop and implement a content plan, overseeing the creation and distribution of content across social media platforms
• Track and analyze the performance of social media campaigns to measure effectiveness and identify areas for improvement
• Regularly monitor market, competitor, and target audience trends to identify new opportunities for engagement and expand our online reach
• Collaborate with the team in developing and refining marketing strategies and setting goals
• Manage the budget allocated for social media marketing campaigns
• Collaborate closely with designers, copywriters, and other colleagues, including influencers, video editors, and freelancers. Provide detailed briefs and ensure timely task completion
• Actively engage with our community on social media platforms, especially X, responding to comments and participating in live events (like WWDC)

Skills you'll need to bring:

• At least 2 years of SMM experience in software product development companies
• In-depth knowledge of social media platforms and their tools (X, Instagram, Facebook, TikTok)
• A keen understanding of social media trends and best practices
• Passion for technology and a commitment to staying up-to-date with emerging trends
• Familiarity with Figma and Adobe Creative Suite
• Upper-intermediate level of English (conversational, as you'll work in an international team. Be prepared for interviews in English )
• Fluent Ukrainian

As a plus:

• Understanding of macOS and iOS ecosystem

Meet a fellow MacPawian
Q: If your life had a hashtag, what would it be?
A: #PutThePhoneDown or #CanYouSpendAMinuteWithoutAPhone
Khrystyna Hulovata
SMM Specialist
What We Offer

• We are a Ukrainian company, and we stand with Ukraine against russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. We also reimburse the costs of renting a coworking space in any other city. If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. Besides, we cover 100% of your medical insurance costs and 50% for your dependents (common-law partner/spouse and/or children). For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses. We also offer a 50% refund for psychotherapy.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Whatever your dreams and aspirations are, we have you covered. Education opportunities to grow both hard and soft skills, annual development reviews, internal community. We also offer individual and team coaching with organizational coaches.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation, fitness, and yoga; cozy kitchens with coffee, snacks, and lunches; sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • 20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.
• We're an equal opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development and valid for 2024, with adjustments possible in 2025.