Product Marketing Manager

| Boston, MA +80 more | Remote
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At Wasabi, we’re a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston. 

 

Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API request and delivered as a single-tier solution. Cloud storage has never been so simple, so fast and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.


Role Description: Product Marketing Manager


Role Purpose:


As a Product Marketing Manager at Wasabi Technologies, you will play a pivotal role in driving the success of our Wasabi Account Control Manager and related tools within the MSP market. You will be responsible for developing and executing marketing strategies, creating compelling content, and collaborating closely with cross-functional teams to ensure the adoption and success of our MSP-focused products. This role requires a keen understanding of the MSP landscape, cloud storage technology, and exceptional marketing communication skills.


*Principals Only. No Recruiters. 

Responsibilities:

  • Market Research and Analysis: 
  • Conduct in-depth market research to understand the MSP industry, trends, and competitive landscape. 
  • Identify key customer segments and their pain points within the MSP market. 
  • Stay up to date with industry developments and emerging technologies relevant to WACM and MSP tools. 
  • Product Positioning and Messaging: 
  • Develop clear and compelling product positioning and messaging tailored to the needs of MSPs/large multi-tenant enterprises. 
  • Create a differentiated value proposition for Wasabi Account Control Manager and associated tools in the MSP ecosystem. 
  • Go-to-Market Strategy: 
  • Collaborate with cross-functional teams to define go-to-market strategies and tactics. 
  • Develop and execute marketing plans, including product launches, campaigns, and events targeting MSPs. 
  • Content Creation: 
  • Produce high-quality marketing collateral, including whitepapers, case studies, blogs, and sales enablement materials. 
  • Create engaging content to educate and attract MSPs to Wasabi's MSP-specific offerings. 
  • Customer Engagement: 
  • Build and nurture relationships with key MSP customers to gather feedback and insights. 
  • Collect and analyze customer feedback to influence product development and improvement. 

Requirements:

  • Bachelor's degree in business administration with an emphasis on Marketing, or a related field. 
  • Proven experience in product marketing, preferably in the technology industry, with a focus on MSPs. 
  • Strong understanding of the MSP ecosystem and cloud storage technology. 
  • Exceptional written and verbal communication skills. 
  • Creative thinker with the ability to develop innovative marketing strategies. 
  • Strong project management and organizational skills. 
  • Ability to work collaboratively in a cross-functional team environment. 
  • Analytical mindset with the ability to translate data into actionable insights. 
  • Must understand and explain how APIs are leveraged in a cloud services environment.
  • Programming experience a plus.

Wasabi Technologies is an Equal Opportunity Employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • MySQLDatabases
    • CockroachDBDatabases
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • WordpressCMS
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • MandrillEmail

An Insider's view of Wasabi Technologies

What's something quirky about your company?

Well, starting with the name Wasabi for a High Tech company. That’s one thing for sure. It means that not only do we get support questions for our own products/services, but we see questions and complaints about a number of restaurants, fast food establishments, batteries, beauty supplies, digital currency, and even Vodka.

Mike

Director of Customer Support

How do you collaborate with other teams in the company?

Our Engineering groups are located all over the US and around the world. We often work for days on end finding and fixing issues, without much delay at all between our mornings and evenings. We were already a fairly remote-based Engineering organization before 2020, so the transition to fully distributed was pretty easy.

Rob Webster

Consulting Software Engineer

How does the company support your career growth?

Wasabi is a company that listens and encourages you to become even more successful than the year before. I started as a BDR 2.5 years ago and now manage a team of 7 ISA's, so I can personally thank Wasabi for providing a career for me where I can grow and learn from the best!

Kaylee

Manager, Inside Sales Associates

How do you empower your team to be more creative?

I try to allow my team the space and autonomy to feel comfortable sharing ideas. I encourage open brainstorming sessions and I group people together on projects where I know they have complementary skill sets to bring out the best in each other. Most of all I trust my team, they know this and it shows in the end product.

Julie

Vice President, Brand & Communications

How does the company support your career growth?

I started out at Wasabi as an intern. The internship program at Wasabi gave me unlimited opportunities to learn and grow as a professional. My managers Madison McDaniel and Chelsea Rodgers taught me so much, and since joining full time they have continued to push me to work on projects that both challenge and interest me.

Chelsea Taxter

Marketing Coordinator

What are Wasabi Technologies Perks + Benefits

Culture
Partners with nonprofits
We team up with our partners like the Liverpool Football Club Foundation to create corporate social responsibility initiatives that will make a true impact in Boston and abroad.
Team based strategic planning
Flexible work schedule
Wasabi has always prioritized our employees’ personal lives. We are proud to offer unlimited flexibility for our employees to take care of their families when and how they need to.
Remote work program
Wasabians LOVE working remotely. After a company temperature check, it's clear life is better for everyone without a commute. Anyone is welcome to use the office, but no one is required.
Diversity
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Wasabi employees can set aside a portion of earnings to pay for qualified health expenses, pre-tax up to $2,750 annually.
Disability insurance
Both short-and-long-term disability offered through The Hartford based on 60% of basic weekly earnings not to up to $2,000 per week for short term, and $10,000 monthly for long-term.
Dental insurance
Dental coverage through Delta Dental covers 100% of preventative care.
Vision insurance
Comprehensive coverage of eye exams, prescription glasses, and contact lenses.
Health insurance
Wasabi's health insurance plan with BCBS offers flexible HMO and PPO options, as well as a health reimbursement account that covers half of the deductible upon enrollment in the medical plan.
Life insurance
Wasabi covers 100% premiums on life insurance offered by The Hartford, with a payout of 1x annual earnings up to $200,000.
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(k) offered through Fidelity includes both traditional (pre-tax) and Roth (post-tax) options
401(K) matching
Wasabi's 401(k) retirement plan matches 50% on the first 4% of employee contributions.
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
A pre-tax dependent care expense account allows contributions up to $5,000 including day care, preschool, babysitting and adult care.
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Monthly pre-tax contributions for parking and transportation.
Company-sponsored outings
Free snacks and drinks
Professional Development Benefits
Promote from within

Additional Perks + Benefits

Not only does Wasabi provide leading benefits, unparalleled work-life balance, and unlimited PTO, we work with partners such as Fenway Sports Group to bring community service and entertainment benefits to our employees.

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