Product Marketing Manager

Are you a dynamic, hands-on marketer looking for your next professional challenge? 

Axis’ Americas Marketing Team is looking for a skilled  Product  Marketing  Manager to work with us in our Chelmsford, MA location. 

Join us in this exciting challenge where you will plan, execute, and follow through on product marketing strategies related to the Axis Network Audio and System Devices portfolios. You will also liaise with both external and internal customers, leveraging traditional and digital marketing tactics to implement product marketing campaigns with real bottom-line impact. 

What you’ll do here: 

• Create, and execute the integrated marketing strategy for network audio and system device portfolios. 

• Actively work with local and global product teams, marketing teams, and technical teams to determine the most impactful paths to market with new product releases. 

• Develop, plan, and execute new product launch deliverables including internal and external messaging, visuals, and associated materials for best placement in market.  

• Coordinate internally on long-term strategic direction of the network audio and system device portfolios, identifying marketing impacts to support portfolio growth. 

• Generate awareness and demand for new and existing products through campaigns, webinars, and thought leadership materials.  

• Become a subject matter expert of the network audio and system device portfolio’s, using that expertise to design thoughtful product messaging and positioning. 

• Ability to evaluate competitor marketing to influence current and future marketing strategies. 

• Continuously set goals and measure ROI of marketing initiatives to report relevant results and optimize product marketing plans. 

• Connect marketing strategies directly into short-term and long-term company goals & objectives. 

• Influence and utilize other marketing teams’ initiatives and echo your product marketing strategy through their plans. 

What we are looking for: 

• Project management skills to strategize, plan, prioritize, and execute detailed marketing initiatives. 

• Proficiency in learning technical concepts, translating them into clear marketing messaging that aligns with customer needs.  

• Experience launching new products into the marketplace, developing ongoing materials to support product life cycle and expansion. 

• Thoughtful and creative content development, turning technical material into a compelling story that is easily consumed by target audiences.  

• Keen ability to build strong business relationships, both internally and externally.  

• Extreme attention to detail with exceptional organizational skills, with the ability to balance multiple projects and/or priorities. 

• Skilled in communicating effectively with varying audiences, collaborating cross functionally with local and international teams. 

• Enthusiasm and passion for brand development, with the ability to see the big picture. 

• Well-rounded knowledge of sales behaviors and needs, possessing a clear understanding of how marketing enables teams in accelerating bottom line impact.  

• Self-starter attitude in approach to professional development, willingness to share and elevate team members around them. 

We believe you’ll need: 

• Bachelor’s degree in marketing or related field. 

• 5+ years marketing experience in a B2B environment. 

• Prefer product marketing experience within a channel sales model. 

• IT industry and/or security industry experience, prefer knowledge in network audio or system devices. 

• Experience working within a marketing automation platform (Pardot preferred) and knowledge of Salesforce or other CRM platforms. 

Physical Demands: 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Employee is occasionally required to lift 20-25 lbs 

• Travel up to 10% annually 

Pay range: 

The approximate pay range for this location and position is $95,000-$105,000 Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities, as well as physical work location within the state. 

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

We enable a smarter and safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 6,000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter and safer world

For more information about Axis, please visit our website www.axis.com.

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