Product Marketing Manager

Posted 22 Days Ago
New York, NY, USA
In-Office
155K-190K Annually
Mid level
Big Data • Cloud • Big Data Analytics
The Role
Develop and execute go-to-market strategies for cloud data protection products. Own positioning, messaging, product launches, competitive intelligence, customer and market research, sales enablement, and product marketing content. Partner cross-functionally with Product, Engineering, Sales, Solutions, Customer Success, and Marketing to translate complex technical capabilities into compelling customer value and drive awareness, pipeline, and engagement.
Summary Generated by Built In

About Eon

Eon is redefining what cloud data protection can be. Founded by the team behind CloudEndure, Eon is building a new category around protecting, managing, and unlocking the value of enterprise backup data.

We work with some of the world’s largest companies to make their cloud backup and recovery data more accessible, searchable, secure, and AI-ready. With $500M raised from leading investors including Sequoia, Lightspeed, Greenoaks, BOND, and Elad Gil, Eon is at an exciting stage of rapid growth.

We’re looking for a smart, technical, and forward-thinking Product Marketing Manager to own product marketing for Eon’s Data Protection business.
You’ll have end-to-end responsibility for how Eon Data Protection goes to market, from positioning and messaging to launches, competitive strategy, sales enablement, and customer insights. You’ll work closely with engineering, sales, customer success, and marketing to turn complex technical capabilities into clear, differentiated stories for highly technical cloud infrastructure, security, and data protection audiences.
This is a high-ownership role on a growing marketing team. You’ll operate independently, become deeply embedded in the product and market, and help shape how Eon competes and grows.
Key Responsibilities:
  • Own product marketing end to end for Eon Data Protection, including positioning, messaging, launches, competitive strategy, sales enablement, and go-to-market execution.
  • Translate complex capabilities across cloud infrastructure, backup and recovery, ransomware resilience, identity, and data security into clear, differentiated customer value.
  • Work directly with engineering to deeply understand the product, architecture, roadmap, and technical differentiation, and turn that understanding into strong market-facing narratives.
  • Build a deep understanding of customers, buyers, and the market through customer conversations, sales feedback, research, and competitive analysis.
  • Partner closely with a fast-growing sales organization to develop pitch decks, competitive guidance, battlecards, objection handling, training, demo narratives, and other customer-facing assets.
  • Use data, customer feedback, win/loss insights, and market signals to continuously improve positioning and go-to-market strategy.
  • Use AI-native tools across research, competitive intelligence, content development, analysis, experimentation, and automation.

Qualifications:
  • 6+ years of B2B product marketing experience, ideally in data protection, cybersecurity, cloud infrastructure, databases, developer infrastructure, or AI infrastructure.
  • Experience independently owning product marketing for a technical product or product line.
  • Strong technical foundation, with the ability to work directly with engineers and quickly understand product architecture and differentiation.
  • Experience positioning and marketing complex products to highly technical audiences such as infrastructure, platform engineering, security, SRE, cloud, or data teams.
  • Proven track record of launching and positioning technical B2B products in competitive markets.
  • Excellent written and verbal communication skills, with the ability to simplify complex technical concepts without losing substance.
  • Experience working cross-functionally with engineering, sales, customer success, and marketing teams in a fast-moving environment.
  • Hands-on experience using AI-native tools such as Claude, Claude Code, ChatGPT, OpenAI Codex, or similar tools to improve research, analysis, content creation, automation, or other parts of your workflow.
  • Strong curiosity about how AI is changing technology markets and modern product marketing.
  • Self-motivated, highly collaborative, and comfortable operating with significant autonomy in a fast-paced startup environment.
The annual base salary range is $155,000 - $190,000. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is just one component of our Compensation Philosophy. Variable/Bonus Compensation & Equity Incentives align with individual and company performance."
Eon Benefits

💸Equity Participation (RSUs!)

💰401K match

🍼Paid Parental Leave

🏥Generous benefits including medical, dental, and vision options available to you

🏢Vibrant office with meals, happy hours, employee events, and volunteer days

💻Home office setup and culture events for remote employees

We’re committed to creating a culture of inclusion and equality – across race, gender, sexuality, and disability – where innovation and growth thrive, every voice is heard, and everybody belongs.


Skills Required

  • 4+ years of relevant B2B product marketing experience
  • Strong technical foundation or equivalent hands-on technical experience
  • Experience marketing technical B2B products, including positioning, messaging, launches, competitive strategy, and sales enablement
  • Ability to understand complex technical products and translate them into customer-facing stories
  • Cross-functional collaboration with Product, Engineering, Sales, Solutions, Customer Success, and Marketing
  • Excellent written and verbal communication skills
  • Understanding of market research, competitive analysis, customer segmentation, and positioning
  • Hands-on experience using modern AI tools in marketing workflows
  • Ability to operate effectively in a fast-moving startup environment
  • Data-driven decision-making using performance metrics, customer feedback, and market signals
  • Strong bias toward action and ability to move quickly from strategy to execution
  • Degree in Computer Science, Engineering, or a related field
  • Experience in cloud infrastructure, data protection, backup and recovery, cybersecurity, or AI infrastructure
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The Company
HQ: Denver, CO
74 Employees
Year Founded: 2024

What We Do

Eon is a next-generation cloud backup solution that introduces the first backup autopilot for cloud infrastructure. Our platform empowers organizations with cloud backup posture management (CBPM), transforming traditional, hard-to-use cloud backups into valuable assets. Backed by Sequoia Capital, Lightspeed Venture Partners, Greenoaks and BOND, among other prominent investors, Eon is led by the team that founded CloudEndure (Cloud Disaster Recovery and Migration startup, acquired by AWS), and built two native AWS services: AWS Elastic Disaster Recovery, and AWS Application Migration Service, supporting the world's largest enterprises

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