Go-to-Market Strategy: Develop and execute GTM plans for new and existing products, including messaging, positioning, pricing, and launch strategies.
• Market Research & Insights: Conduct competitive analysis, customer segmentation, and market trend assessments to inform product strategy.
• Sales Enablement: Create sales tools, presentations, and training materials to support revenue teams in communicating product value.
• Content Development: Collaborate with content and digital teams to produce product-focused collateral such as brochures, case studies, whitepapers, and videos.
• Customer Advocacy: Identify and cultivate customer success stories and testimonials to support marketing campaigns.
• Performance Tracking: Monitor campaign effectiveness, product adoption metrics, and customer feedback to refine marketing strategies
Required Competencies
- Deep understanding of B2B technology markets and buyer personas.
- Expertise in product lifecycle management and GTM strategies.
- Familiarity with digital marketing channels and analytics tools.
- Strategic planning and execution.
- Exceptional written and verbal communication.
- Data-driven decision-making and analytical thinking.
- Project management and cross-functional collaboration.
- Proficiency in marketing automation platforms and CRM tools.
- Customer-centric mindset.
- Proactive and results-oriented.
- Adaptable to fast-paced, evolving environments.
- Strong leadership and team-building capabilities.
- High attention to detail and quality.
Skills Required
- Deep understanding of B2B technology markets and buyer personas.
- Expertise in product lifecycle management and GTM strategies.
- Familiarity with digital marketing channels and analytics tools.
- Strategic planning and execution.
- Exceptional written and verbal communication.
- Data-driven decision-making and analytical thinking.
- Project management and cross-functional collaboration.
- Proficiency in marketing automation platforms and CRM tools.
- Customer-centric mindset.
- Proactive and results-oriented.
- Adaptable to fast-paced, evolving environments.
- Strong leadership and team-building capabilities.
- High attention to detail and quality.
What We Do
Avetium Consult, now operating as Avetium Technologies, is a Nigerian business technology and business-process-outsourcing company. It helps organizations streamline operations, optimize processes, and improve productivity through enterprise applications, IT infrastructure, cloud services, cybersecurity, customer-management solutions, and managed operational support. The company serves startups, SMEs, large enterprises, and public- and private-sector organizations across Nigeria and the wider African market, with measurable business results.
