SBA Communications

Product Marketing Manager

Posted 14 Days Ago

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Boca Raton, FL, USA

In-Office

Senior level

Other

The Role

Lead go-to-market strategy, product messaging, and sales enablement for B2B products. Drive launches, gather market insights, support cross-functional marketing and sales, create sales tools, analyze data and metrics, and iterate strategies to increase adoption, conversion, and pipeline impact.

Summary Generated by Built In

Since 1989, SBA Communications has been a pillar of the wireless industry. Today, as a publicly traded global leader and S&P 500 company, our network of over 46,000 communication sites spans 10+ countries, forming the critical infrastructure that connects millions. We are the force behind the scenes —the essential infrastructure that keeps our world connected.We are looking for innovators to join the dynamic team that makes it all possible. In an industry that moves fast, we rely on our agility to stay ahead of the curve and deliver results. However, we never achieve it alone. Our culture is defined by a "Team First" focus, where every team member matters, and we collaborate passionately to support our customers' objectives.We believe in shared success. At SBA, we invite every team member to think like an owner.Financial Wellbeing:

Plan for your future with our Global Ownership Program (Annual RSU awards for eligible employees), a 401K with a generous company match, and an Employee Stock Purchase Plan offering company stock at a discount.

Mental Wellbeing:

We prioritize your health with access to a dedicated Health Concierge service.

Personal Growth & Balance:

Enjoy a generous Paid Time Off (PTO) package, paid holidays, and paid volunteer hours. We also fuel your ambition with tuition reimbursement, support for professional certifications, and a wellness reimbursement program.

If you’re ready to make an impact with a stable industry leader, we want to hear from you.

Your Next Career Opportunity - Product Marketing Manager

We're seeking a dynamic Product Marketing Manager to join our team and play a crucial role in bridging the gap between our products, customers, and internal teams. The ideal candidate will be able to transform complex product offerings into compelling messaging and strategies in our rapidly evolving industry.

What You Will Do – Primary Responsibilities

As a Product Marketing Manager, you'll be responsible for driving our go-to-market strategy, product messaging, and sales enablement efforts. In this role, you will work closely with Sales, Support and the Corporate Marketing team to ensure that clients and prospects alike understand the value of the product in order to drive conversion rate, as well as product adoption and engagement. You thrive in a fast-paced environment and can take initiative with little direction. The ideal candidate will have proven product marketing experience, preferably in the B2B space. This is an opportunity for someone who wants to build the foundation of a transforming industry and play a critical role in driving our continued success.

Key activities include:

Become the go-to expert on our products and customers
Drive successful product launches and evolve our product roadmap
Partner with Sales and Customer Success teams to understand customer needs. Empowering sales teams with product knowledge and tools
Develop deep market insights and translate them into impactful strategies
Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels.
Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line.
Conduct product marketing data analysis by gathering and interpreting data, and presenting it in a clear and actionable manner.
Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
Establish a clear understanding of our clients’ needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness.
Leverage AI tools for research, content creation, and data analysis.

What You’ll Need – Qualifications & Requirements

BA/BS or equivalent working experience
5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization
Proven track record executing product marketing strategies that had impactful results
Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally
Strong ability to analyze data in order to inform your decisions and measure the impact of your work
Highly motivated, action-oriented individual
Ability to perform both on the tactical and strategic level
Strong communication and presentation skills
Champion of individual product success
Experience with Marketing software such as Hubspot or similar is a plus
Experience using Dynamics 365 or other CRM platform a plus

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to stoop, bend, kneel or crouch.
Ability to stand, walk and sit.
Ability to reach with hands and arms
Visual ability correctable to 20/20.
Sitting up to 90% of the day.
Ability to respond verbally in an understandable, professional manner in person and over the telephone.
Manual dexterity to input data into the computer and the calculator and operate the equipment listed above.
Ability to lift up to 15 pounds.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Office/ Cubicle workspace.
Moderate noise level.

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Skills Required

BA/BS or equivalent working experience
5 years of experience creating and executing marketing strategies (preferably B2B, product-led)
Proven track record executing product marketing strategies with measurable impact
Ability to translate technical functionality into clear customer messaging
Experience launching products or features with cross-departmental alignment and audience-tailored communications
Strong ability to analyze data to inform decisions and measure impact
Highly motivated, action-oriented, able to work tactically and strategically
Strong communication and presentation skills
Experience with marketing software such as HubSpot or similar
Experience using Dynamics 365 or other CRM platforms

SBA Communications Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SBA Communications and has not been reviewed or approved by SBA Communications.

Healthcare Strength — Medical, dental, and vision coverage are consistently presented as core parts of a comprehensive package. These offerings are often characterized as competitive and well-regarded.
Leave & Time Off Breadth — Paid vacation, company holidays, and a sizable PTO bank are complemented by volunteer time off. Parental and disability leaves add to the overall breadth of time-off options.
Equity Value & Accessibility — Equity programs such as RSUs and an ESPP are highlighted as meaningful components that foster an ownership mindset. Total compensation is frequently viewed more favorably when equity is included.