Product Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in Georgia, USA
Remote
Senior level
Robotics • Analytics • Energy
The Role
Lead market strategy for ABBs Critical Power and Electrification portfolio with a Data Center focus. Own market intelligence, voice-of-customer work, competitive analysis, and translate insights into product, partnership, and investment recommendations. Influence product roadmaps, build stakeholder relationships, and evaluate macro trends (AI, sustainability, grid modernization).
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Sales Manager

__

ABB is looking for a strategic marketing leader to drive growth across our Critical Power and Electrification portfolio, with a primary focus on the Data Center market. You'll also support growth opportunities across Semiconductor, Healthcare, Telecommunications, and other Critical Infrastructure segments.
In this role, you'll be ABB's voice of the market—translating customer insights, market trends, and competitive dynamics into strategic recommendations that shape our product development, digital solutions, partnerships, and business strategy. You'll work closely with leadership to identify emerging opportunities and influence key business decisions that position ABB ahead of market demand.

Job Responsibilities:

  • Lead development of ABB's Critical Power and Electrification market strategy with focus on Data Centers; identify emerging trends, customer needs, and investment opportunities.
  • Establish and maintain market intelligence across customers, competitors, and industry influencers; identify white-space opportunities and competitive threats
  • Convert market insights into actionable investment recommendations; influence product roadmaps and support business case development for new offerings and strategic partnerships
  • Build relationships with key customers, consultants, engineering firms, and industry associations; conduct voice-of-customer initiatives to understand evolving needs
  • Develop market positioning and value propositions; translate industry trends into executive communications and thought leadership content
  • Evaluate macro trends (AI, digitalization, sustainability, grid modernization) for portfolio impact and support strategic decision-making across the organization

Job Qualifications:

  • Bachelor’s degree in business, marketing, engineering, economics, or a related field.
  • 7+ years of experience in strategic marketing, business strategy, product management, consulting, or related disciplines.
  • Experience within one or more of the following industries: Data Centers, Critical Power, Electrification, Semiconductor Manufacturing, Healthcare Infrastructure or Mission-Critical Facilities.
  • Demonstrated success influencing strategic business decisions through market insights and competitive intelligence.
  • Ability to synthesize large amounts of market data into clear executive-level recommendations.
  • Proven ability to influence cross-functional stakeholders without direct authority.
  • Ability to travel up to 30% within North America.

Preferred Qualifications:

  • Experience supporting product roadmap development or portfolio strategy.
  • Familiarity with AI infrastructure, power quality, digital energy management, industrial digitalization, or sustainability solutions.
  • Existing network within the data center, semiconductor, healthcare, or critical infrastructure ecosystem

 

What's in it for you

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age,  race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected]. Resumes and applications will not be accepted in this manner.

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to myBenefitsABB.com and click on “Candidate/Guest” to learn more

Health, Life & Disability

  • Choice between two medical plan options: A PPO plan called the Copay Plan OR a High-Deductible Health Plan (with a Health Savings Account) called the High-Deductible Plan. 

  • Choice between two dental plan options: Core and Core Plus

  • Vision benefit

  • Company paid life insurance (2X base pay)

  • Company paid AD&D (1X base pay)

  • Voluntary life and AD&D – 100% employee paid up to maximums

  • Short Term Disability – up to 26 weeks – Company paid

  • Long Term Disability – 60% of pay – Company paid.  Ability to “buy-up” to 66 2/3% of pay.

  • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance

  • Parental Leave – up to 6 weeks

  • Employee Assistance Program

  • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption

  • Employee discount program

Retirement

  • 401k Savings Plan with Company Contributions 

  • Employee Stock Acquisition Plan (ESAP)

Time off

ABB provides 11 paid holidays.  Vacation is provided based on years of service for hourly and non-exempt positions.  Salaried exempt positions are provided vacation under a permissive time away policy.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Skills Required

  • Bachelor's degree in business, marketing, engineering, economics, or related field
  • 7+ years of experience in strategic marketing, business strategy, product management, consulting, or related disciplines
  • Experience in one or more: Data Centers, Critical Power, Electrification, Semiconductor Manufacturing, Healthcare Infrastructure, or Mission-Critical Facilities
  • Demonstrated success influencing strategic business decisions through market insights and competitive intelligence
  • Ability to synthesize large amounts of market data into clear executive-level recommendations
  • Proven ability to influence cross-functional stakeholders without direct authority
  • Ability to travel up to 30% within North America
  • Experience supporting product roadmap development or portfolio strategy
  • Familiarity with AI infrastructure, power quality, digital energy management, industrial digitalization, or sustainability solutions
  • Existing network within the data center, semiconductor, healthcare, or critical infrastructure ecosystem

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

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The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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