Identity Digital Innovation Labs (IDIL) is building DNSid - the foundational identity layer for the agentic internet. As AI agents become autonomous participants across enterprises, clouds and the public internet, DNSid gives every agent a persistent identity that can be verified wherever the agent operates.
We're looking for a founding Product Marketing leader to define how the market understands AI Agent Identity. This role owns the commercial narrative for DNSid including positioning, personas, product launches and sales enablement. You'll translate complex technical innovation into compelling customer and market value, enabling our commercial team, ecosystem partners and developer community to accelerate adoption.
This role reports to the General Manager with a close partnership with the Commercial Lead of Identity Digital Innovation Labs.
Scope of Services
Product Strategy & Positioning
- Own positioning and messaging for DNSid and future Innovation Labs offerings
- Develop and maintain buyer personas, ICPs and buying journeys
- Create differentiated, customer-centric messaging across enterprise, developer and ecosystem audiences
- Conduct competitive intelligence and market analysis
Commercial Enablement
- Develop sales enablement content, customer presentations and solution briefs
- Support pricing, packaging and go-to-market strategy
- Create customer stories, design partner case studies and proof points
- Partner with Business Development on strategic customer engagements
Product Launches
- Lead product launch planning across Product, Engineering and Marketing
- Ensure consistent messaging across every customer touchpoint
- Translate roadmap priorities into external communications
Cross-Functional Leadership
- Partner closely with Product Management, Engineering, Business Development, Developer Relations, and Communications
- Capture customer insights and feed market requirements back into Product
Success Expectations
- Establish and operationalize a clear positioning, messaging, persona, and ICP framework for DNSid across enterprise, developer, and ecosystem audiences
- Build the core commercial enablement library, including customer presentations, use-case briefs, FAQs, competitive guidance, and partner materials
- Create and implement a customer-centric, repeatable product launch process for all priority releases and announcements
- Develop market-ready use cases and vertical narratives that improve the quality and consistency of customer and partner engagements
- Establish a structured customer and competitive insights program that informs Product, Engineering, pricing, packaging, and GTM decisions
- Deliver credible customer or partner proof points and help improve conversion across agreed stages of the commercial funnel
Who You Are / What You Bring
- 8-12 years of experience in Product Marketing, GTM Strategy, or Strategic Marketing for B2B technology companies
- Demonstrated success bringing complex technical products from 0 - 1, ideally in AI, cloud, identity, cybersecurity, developer platforms, or enterprise infrastructure
- Ability to develop customer-at-the-center positioning, messaging, buyer personas, value propositions, and go-to-market strategies that drive commercial adoption
- Disciplined marketer that knows how to position brands around value and impact vs. functionality and features
- Experience launching products and building sales, partner, and customer enablement programs
- Strong commercial acumen with the ability to translate technical innovation into compelling business value for executives, developers, and enterprise buyers
- Exceptional communication, storytelling, writing, and presentation skills
- Experience partnering cross-functionally with Product, Engineering, Business Development, and executive leadership to influence strategy and roadmap
- Highly analytical with experience gathering customer insights, competitive intelligence, and market research to inform business decisions
- AI-native operator who leverages AI to accelerate research, content development, competitive analysis, and commercial execution
- Builder mentality with a bias toward action, intellectual curiosity, and the ability to thrive in a fast-moving, early-stage environment
- Ability to travel as needed for customer meetings, partner workshops, and industry events
Compliance & Authorization
- Legal: The Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
- Ethics: Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital's Equal Opportunity and non-discrimination policies and training
Location:
- Remote within the US (preference for the following states: AZ, CA, CO, DE, MD, MA, MO, NJ, NV, NY, NC, OR, OK, PA, SC, TX, UT, VA, and WA)
Compensation:
- $107,000 - $171,000 full-time employee (FTE) salary range, Independent contractor compensation will be paid at a rate based on the agreed-upon engagement
A few things to know about us
Identity Digital is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination.
Skills Required
- 8-12 years of experience in Product Marketing, GTM Strategy, or Strategic Marketing for B2B technology companies
- Proven success bringing complex technical products from 0-1, ideally in AI, cloud, identity, cybersecurity, developer platforms, or enterprise infrastructure
- Ability to develop customer-centric positioning, messaging, buyer personas, value propositions, and go-to-market strategies
- Experience launching products and building sales, partner, and customer enablement programs
- Strong commercial acumen and ability to translate technical innovation into business value for executives, developers, and enterprise buyers
- Exceptional communication, storytelling, writing, and presentation skills
- Experience partnering cross-functionally with Product, Engineering, Business Development, and executive leadership to influence strategy and roadmap
- Highly analytical with experience gathering customer insights, competitive intelligence, and market research to inform business decisions
- Experience leveraging AI to accelerate research, content development, competitive analysis, and commercial execution (AI-native operator)
- Builder mentality with a bias toward action, intellectual curiosity, and ability to thrive in a fast-moving, early-stage environment
- Ability to travel as needed for customer meetings, partner workshops, and industry events
- Must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
What the Team is Saying
What We Do
Our Mission: Create a world where everyone has an authentic digital identity. Identity Digital is an internet infrastructure company that makes sure web addresses work seamlessly. If we do our job right, we are invisible to the user. We have the world’s largest portfolio of nearly 300 TLDs like .info, .pro, .world, which lets people and businesses build, market, and own their digital identities using meaningful words on both sides of the dot. In addition to TLDs, Identity Digital is a best-in-class registry service provider (RSP) that supports more than 28 million domains. This means that we help organizations maintain business continuity, reduce risk and avoid reputational challenges with state-of-the-art AI and ML capabilities. Moreover, Identity Digital is a leader in the domain industry, helping expand the number and variety of digital identities to its customers and users around the world in a secure, stable, and reliable manner. Our technology and business practices are built on sustainable practices, inclusive governance initiatives and environmentally friendly practices. Our mission is to evolve the future of authentic digital identities for forward-thinking businesses and people everywhere. Beyond our registry services, we help customers discover, register, support, and use high-quality domain names with name.com, an Identity Digital-owned registrar.
Why Work With Us
We have an environment that allows everyone to explore their role from every angle. If you are looking to grow your career while being a part of a stable, successful, and growing technology company, Identity Digital is a great place to work!
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