Role: Product Marketing Manager
Department: Marketing
Reports into: Global VP of Marketing
Location: London (hybrid, office based 2-3 days p/week)
About the role:
Disguise is looking for a Product Marketing Manager to define how our products are understood, valued, and adopted worldwide. You’ll own the positioning, launches, and global scale of our hardware, software, and services, working at the centre of our evolution from a hardware-first company to a software-led ecosystem.
You’re comfortable diving into complex technology and translating it into clear, compelling narratives that resonate with real users. Deeply customer-driven, you’ll spend time listening to how our customers speak, turning their needs into messaging frameworks used across product, sales, marketing, and leadership.
As a strategic, hands-on Product Marketing Manager, you’re technically curious, commercially sharp, and creatively driven. You’ll build crisp narratives that empower go-to-market teams and connect with the world’s leading creators across live entertainment, immersive experiences, sports, and beyond helping shape Disguise’s next chapter.
What you'll do:
- Own positioning and messaging for Disguise’s software-led platform, translating complex hardware and software into clear, differentiated, solution-focused value.
- Lead go-to-market for software launches and updates, driving adoption and recurring revenue while supporting integrated GTM across hardware and services.
- Get deep into the products, partnering with Product and Engineering to shape narratives informed by real customer insight and market context.
- Lead high-impact sales pitch decks, talk tracks, and playbooks using learned customer language to enable confident, solution-led selling.
- Collaborate with Content Marketing to identify and develop compelling customer case studies that prove real-world impact.
- Enable sales and partners with clear, consistent messaging, training, and collateral that scales globally.
- Act as the voice of the customer, spending time with users to keep messaging grounded, relevant, and resonant.
Your skills, behaviours and values:
- Deep product marketing expertise (8+ years) across positioning, messaging, value propositions, and go-to-market
- Proven experience launching and scaling software products, ideally in SaaS industries or creative, media, technology.
- Ability to deeply understand complex software and hardware, and turn that insight into clear, solution-led customer narratives.
- Strong end-to-end GTM execution from strategy and messaging to sales enablement and campaign delivery.
- Customer-obsessed and insight-driven, with experience translating market and user research into product and GTM impact.
- Confident sales enabler, creating pitch decks, playbooks, training, and collateral that help commercial teams win.
- Commercially and data minded, comfortable measuring adoption, impact, and performance.
- Highly collaborative, effective across Product, Sales, Marketing, and Customer Success.
- Clear, compelling communicator with exceptional storytelling skills.
- Organised, detail-driven, and able to deliver high-quality work at pace.
- No Ego: being approachable, authentic and humble
- Dynamic: being able to pivot quickly with an abundance of energy and resilience
About Disguise
Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment.
Don’t Disguise your differences.
Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere.
Our values
- Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.
- Evolutionary. We innovate using our user’s ever-changing needs so our technology remains ahead-of-the-game.
- Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
- Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.
- Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.
Our benefits
- We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
- Hybrid working between home and our offices (dependent on role and location)
- Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes
- Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
- Training, coaching & mentoring
Skills Required
- Deep product marketing expertise (8+ years)
- Proven experience launching and scaling software products (ideally SaaS or in creative/media/technology)
- Ability to understand complex software and hardware and translate into solution-led customer narratives
- Strong end-to-end go-to-market execution from strategy and messaging to sales enablement and campaign delivery
- Experience translating market and user research into product and GTM impact (customer insight-driven)
- Proven sales enablement skills: pitch decks, playbooks, training, and collateral creation
- Commercially and data minded; comfortable measuring adoption, impact, and performance
- Highly collaborative across Product, Sales, Marketing, and Customer Success
- Clear, compelling communicator with exceptional storytelling skills
- Organised, detail-driven, and able to deliver high-quality work at pace
- Approachable, authentic, humble (No Ego) and able to pivot quickly with resilience
What We Do
Disguise is the industry-leading platform at the heart of the new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle and the most talked about shows on Earth.
