Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
Job DescriptionAt Wise we're building money without borders — for people without borders. Our mission is to make moving money around the world instant, transparent, convenient and eventually free. Millions of customers across the world now trust us to manage their money and make it easier to live an international life: sending, receiving, spending and holding, anywhere.
The discoverability of Wise is critical to that mission. For millions of people, our website and logged-out experience is the very first touchpoint — where they learn what Wise is, how it helps them, and why they should choose us over anyone else.
We're hiring a Principal Product Marketing Manager to own how Wise is positioned to potential customers globally, across our logged-out and discovery surfaces. This is a strategic ownership role: you set the consumer positioning that product, marketing and regional teams execute against — as well as help deliver individual campaigns.
You own how Wise shows up at the start of the customer journey. You keep a close eye on micro and macro trends — mapping what people expect when they look for financial solutions — and shape the product narrative and content to meet those expectations. Working with design, research, marketing and regional teams, you drive adoption through GTM launches, clear value propositions and strong positioning across our logged-out website, landing pages and acquisition surfaces.
You have the final call on consumer positioning and the messaging hierarchy across send / receive / spend. You partner closely with the Onboarding team, who own the logged-in first-transaction experience; you set the positioning that carries into onboarding.
What you'll own and drive
- Consumer logged-out and discovery surfaces — homepage, landing pages and acquisition surfaces.
- The positioning and storytelling of the Wise Account across markets, so customers understand Wise is more than money transfer.
- A clear customer messaging hierarchy across send / receive / spend.
- The localisation process that leverages regional-team knowledge and balances it against a consistent global proposition.
- A live view of how customers perceive us — customer interviews (converts and non-converts), competitor positioning and gaps — translated into positioning frameworks that inform both acquisition and onboarding narratives.
- Revised homepages and logged-out surfaces with clearer positioning of Wise as an account.
- Awareness and conversion campaigns with marketing across our main markets — homepage, ads, SEO-driven content.
What success looks like
In your first 6–12 months you will have:
- Sharpened how Wise is positioned as an account across our main markets, with measurable impact on discovery-led acquisition and logged-out → registration conversion.
- Established a single, clear positioning playbook and messaging hierarchy the whole consumer org aligns to.
- Built the metrics framework that links positioning and comms to adoption, so we can tell what's working.
What's in it for you
- The chance to own Wise’s global positioning at the very first touchpoint for millions of customers.
- Autonomy to set the product marketing strategy for Discovery, with the support of a talented team.
- A competitive compensation package, including RSUs.
- A hybrid working model, allowing for a blend of home and office work.
- A generous self-development budget and comprehensive benefits package.
- The chance to work in a diverse, inclusive, and innovative environment.
What we're looking for
- Strong positioning experience. You've built or refined product narratives that differentiated a brand or product in a competitive space. You make complex products simple and compelling.
- Data-informed decision making. You use customer insight, research and performance data to shape messaging and evaluate success. You've built metrics frameworks that link comms to adoption.
- Acquisition surfaces as products. You understand how websites and landing pages work as product surfaces, not just marketing channels.
- Global mindset. You understand localisation, segmentation, and how to balance global consistency with local relevance.
- Collaborative leadership at Principal level. You align product, engineering, marketing and regional teams and drive decisions to a conclusion — bringing alignment without losing speed, and holding a clear point of view under challenge.
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Skills Required
- Strong positioning experience building or refining product narratives that differentiate in competitive spaces
- Data-informed decision making and experience building metrics frameworks linking comms to adoption
- Experience treating acquisition surfaces (websites, landing pages) as product surfaces
- Global mindset with experience in localisation and segmentation across markets
- Collaborative leadership at Principal level; align cross-functional teams and drive decisions
What the Team is Saying
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Wise Compensation & Benefits Highlights
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Leave & Time Off Breadth — Global paid time off is presented as 33–36 days including local public holidays, plus three “Me Days,” with a paid six‑week sabbatical and stipend after four years. Work-from-anywhere for up to 90 days per year after six months further complements time away and flexibility.
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Equity Value & Accessibility — RSUs are granted to all employees, enabling broad ownership in the company. Equity is positioned as a standard, company‑wide component of total rewards.
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Parental & Family Support — Parental leave is described as generous across markets, with U.S. pages listing up to 18 weeks fully paid for birthing parents and 8 weeks for non‑birthing parents. Additional family‑oriented supports such as onsite Mother’s Rooms and abortion travel benefits are noted in certain locations.
Wise Insights
What We Do
Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.
Why Work With Us
We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.
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Wise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.
