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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
The Product Marketing Manager for the Student Audience is a unique role that will work across all SoFi businesses to help us build a robust marketing program to bring students into the SoFi ecosystem, inform product innovation to better serve this audience and drive educational efforts to help students (and their parents) get their money right from the start.
What you’ll do
- Develop and execute comprehensive Go-to-market Strategy for student and parent audience
- Create audience specific value propositions and marketing messaging
- Collaborate with other PMMs and channel managers to build a budget and KPIs for student related initiatives
- Work with data science to develop reporting tools to measure effectiveness of member acquisition, engagement and product adoption
- Report regularly on performance metrics to both marketing and BU leadership
- Drive continuous test and learn strategies to refine performance and inform product insights to better serve this audience
- Drive audience segment related research and insight analysis
- Own the education strategy including but not limited to both the development of tools and materials with the support of our content and creative teams and the distribution of those materials
- Work with the In School Sales Team to support conference marketing and Student Facing Collateral
- Lead our Scholarship and Partnership strategies
What you’ll need
Characteristics:
- Passionate Advocate for the consumer: A naturally curious individual who will dig deep into insights and experiences to understand the consumer and their circumstances and the ability to turn that into strong marketing and consumer focused problem solving.
- Data driven marketer: Comfortability in extracting insights from data to help understand the consumer, their behavior and the connectivity to business results to drive for continually improved performance.
- Proven experience launching successful marketing campaigns.
- Experience in product performance management.
- Proactive Problem Solver: Thrives in fast-paced environments, with a proven ability to manage multiple priorities.
- Influential Leader: A strong communicator who can lead through influence, working across teams to deliver performance.
- Strong project management skills with experience working in matrixed organizations.
- Collaborative Team Player: Enjoys working on cross-functional teams with multiple stakeholders.
Qualifications / Skills:
- Bachelor’s degree.
- 5+ years experience in marketing roles,
- Ability to use data in the measurement and reporting of campaign effectiveness.
- Experience writing creative briefs,
- Excellent oral and written communication skills and an ability to influence others.
- Experience in digital, social and influencer strategy is a plus.
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision plans are paired with mental-health coaching/therapy, EAP access, and wellness programs, with options noted for low or fully covered premiums. Company-paid life and disability insurance further strengthen core protection.
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Parental & Family Support — Up to 12 weeks fully paid parental leave is complemented by fertility/adoption resources, subsidized back-up child/elder care, caregiver leave, and pet insurance. A 2026 program also matches a new federal $1,000 seed for eligible children’s investment accounts.
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Leave & Time Off Breadth — Exempt employees have flexible/unlimited vacation alongside early-release “SoFi Fridays,” while non-exempt employees receive generous vacation and sick time. Paid volunteer time and role-appropriate leave options extend time-away coverage.
SoFi Insights
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
