Product Marketing Manager, Sales Enablement

Lansweeper provides a unique Technology Asset Intelligence platform for businesses to better understand, manage, and protect their technology estate and network. Lansweeper helps customers minimize risks and optimize their technology investments by always providing actionable insight into their technology estate, offering trustworthy, valuable, and accurate insights about the state of users, devices, and software.
Since its launch in 2004, Lansweeper has been developing a software platform that scans and inventories all IT devices, installed software, and active users on a network - allowing organizations to manage their IT centrally. The Lansweeper platform currently discovers and monitors over 80 million connected devices from 25,000+ customers, including Mercedes, Michelin, Liverpool FC, Carlsberg, Nestle, IBM, and Samsung, along with governments, banks, NGOs, and universities, driven by its 300+ strong team across the world.
What's the role all about?
The Product Marketing Manager - Sales Enablement role is all about empowering our sales team to succeed. Acting as the vital link between product, marketing, and sales, you will develop and implement strategies that equip the sales organization with the tools, training, and resources necessary to effectively engage customers and close deals.
You'll lead the creation of impactful sales collateral, deliver tailored training programs, and drive alignment across teams to ensure a unified go-to-market strategy. This role blends strategic vision with hands-on execution, requiring you to lead cross-functional initiatives, refine enablement processes, and serve as a trusted advisor to sales leadership. Your contributions will directly enhance sales effectiveness, accelerate deal cycles, and drive revenue growth, making this role a cornerstone of the company's success.
Key Responsibilities:

1. Sales Enablement Leadership:

• Design and lead the execution of comprehensive sales enablement strategies to align with Lansweeper business goals and empower the sales team including direct sales and partner (ISV & MSP) sales.

• Develop, manage, and keep up-to-date high-impact sales collateral, including pitch decks, competitive analysis, value propositions, objection-handling guides, and more.

• Create and manage a sales playbook that outlines the sales process and provides best practices and templates for the sales team in collaboration with Sales Ops

• Ensure sales teams are equipped to communicate the value of our platform and solutions effectively to diverse customer personas and segments.

1. Advanced Sales Training Programs

• Lead the creation and delivery of tailored sales training programs focused on product knowledge, competitive positioning, and advanced selling techniques.

• Regularly assess training effectiveness and adapt approaches based on feedback and performance metrics.

• Strategize with the Readiness Team on the future of Lansweeper's internal/external & online/offline/In-person training academies

1. Strategic Collaboration

• Act as a senior liaison between sales, marketing, product, customer success, Readiness and executive leadership to align on priorities and strategies.

• Drive and help operationalize sales plays around product retention and upsell/cross-sell and collaborate with others including customer success team.

• Integrate market intelligence, customer insights, and product updates into enablement materials to ensure relevance and impact.

• Work with sales leadership to identify areas where sales enablement can have the greatest impact on revenue growth and customer acquisition

• Advocate for sales needs within marketing and product development processes, ensuring mutual alignment and success.

1. Program Orchestration and Optimization

• Oversee the planning, execution, and ongoing improvement of enablement initiatives, ensuring timely delivery and high-quality outcomes.

• Apply enablement tools and platforms to streamline access to resources with collaboration with IT/Readiness/Operation teams.

• Support coordination of global sales enablement roll-out during product releases and launches and

• Establish KPIs to measure the success of enablement programs and report insights to leadership, driving continuous improvement.

Requirements:

• Bachelors or Masters degree (MBA or equivalent advanced degree preferred).

• 7+ years of experience in product marketing, sales enablement, or a related field

• 2+ years of experience in a senior or leadership role

• 2+ years of experience in a SaaS environment.

• Demonstrated expertise in building and executing successful sales enablement and training programs, ideally in a B2B and/or SaaS environment.

• Proven experience in collaborating with executive stakeholders and cross-functional teams to drive alignment and results.

• Deep understanding of the sales process, buyer personas, and customer journey mapping.

• Exceptional written and verbal communication skills, with a focus on storytelling and influencing at all organizational levels.

• Good understanding and working experience in sales enablement and training platforms, CRM tools (e.g., Salesforce), and Sales process (e.g., MEDDPICC, SPICED)

• Strong analytical and project management skills, with the ability to manage multiple priorities and deliverables.

• Expertise in competitive positioning, objection handling, and crafting compelling value propositions.

• Our offer you can't refuse
  
  • Flexibility is key! Work efficiently by using our flexible working hours and working from home.
  • Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year.
  • Collaborate with passionate and driven colleagues every day.
  • Accelerate your career: new opportunities are right around the corner.