Location: Ghent or Austin (2 day's at the office per week)
Reports to: Global Demand Generation Director
As a Demand Generation Specialist, you will be responsible for planning, executing, and optimising global integrated marketing campaigns that drive pipeline and brand awareness across key audience segments.
You will collaborate cross-functionally with content, design, digital, events, digital marketing operations and sales teams to deliver integrated, measurable, and scalable Use Case / Pain Point Driven Campaigns across multiple channels. Main goal: pipeline generation.
You are a proactive, hands-on Digital Marketeer who thrives in a fast-paced environment and brings strong executional rigor, creative thinking, and data-driven decision-making to every campaign.
Key Responsibilities
- Campaign Strategy & Planning: Define campaign goals, audience segments, and channel mix aligned with business objectives.
- Messaging Gatekeeper: Translates core messaging and value propositions from PMM or key campaign assets into a clear, consistent messaging framework, collaborating with copywriters to deliver engaging, aligned content across campaign channels.
- Campaign Execution: Launch and manage end-to-end campaigns across email, paid digital, social, events, and partner channels.
- Content & Asset Coordination: Brief and collaborate with content, creative, and digital teams to deliver compelling assets that support campaign objectives.
- Performance Tracking & ROI: Monitor campaign KPIs and performance in tools like Pardot, Salesforce, Google Analytics, and ad platforms; optimize based on insights. Clear understanding of data tracking (UTM parameters, lead scoring, grading, etc)
- Budget Management: Track and manage campaign budgets, ensuring cost-effective execution and maximum ROI.
- Cross-Functional Collaboration: Act as the bridge between teams, ensuring alignment across stakeholders and seamless execution.
- A/B Testing & Optimization: Continuously test messaging, channels, and formats to improve campaign outcomes.
- Marketing Operations & Tech: Use marketing automation and CRM tools to manage workflows, segment audiences, and report on campaign results.
- Post-Campaign Analysis: Deliver clear and actionable insights through reporting and retrospectives to drive continuous improvement.
- Campaign Owner: act as the main PoC for PMM, Marketing, Sales and other key stakeholders to present your campaign strategy and executional planning as well as its results. Embrace the internal audience and own your campaign.
What You Bring• 4+ years of experience in B2B marketing, demand generation, or campaign management• Strong project management and organizational skills• Hands-on• Proficiency in tools like Project Management platforms (Monday, Clickup), Marketing Automation tools (Pardot, Salesforce), understand / manage analytics platforms (GA4, Power BI, Discern), experience with agency relationship / management.• Understanding and/or management of different marketing channels for campaign execution like: Google, LinkedIn, Bing, Reddit, X, Meta, Chatbot, email marketing, in-product notifications (Pendo), website (WordPress), webinars (Zoom, BigMarker), manage third party partners for content syndication, outsourced webinars, online PR platforms.• Clear data-driven mindset with a passion for measurable results. This covers from tracking setup, UTM parameters to reporting.• Team player attitude with strong collaboration and communication skills
What we offer
- Learning and education, both external and internal
- Competitive gross salary and net allowances
- Best in class benefits like health insurance, pension plan, meal vouchers, etc
- 32 days PTO
- Work from home and flexible hours
- Company Car and fuel card
- Creative freedom and autonomy
- Growth potential in a fast-growing company
- Fast-paced environment
- Innovative and awarded product
- After work events and annual company trip
- I could keep going, but you get the picture ;)
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