Product Marketing Manager – Product Naming

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking a strategic and collaborative Product Marketing Manager to lead product naming and support high-impact initiatives on the Launch and Release Marketing team. In this role, you’ll own product naming strategy across our portfolio and help drive broader naming consistency across the company.

You’ll also contribute to strategic programs that support global product launches and release cycles, working cross-functionally to ensure Salesforce brings innovations to market with clarity, impact, and consistency.

Responsibilities

• Own and evolve the Salesforce product naming process, including strategy, governance, and naming conventions.

• Facilitate cross-functional and executive alignment on naming decisions, often across multiple stakeholders and tight timelines.

• Develop naming frameworks that align with business priorities and improve customer understanding.

• Provide guidance and documentation to educate teams across Product and PMM on naming principles and best practices.

• Chair a cross-functional Naming Council to align on naming decisions across product, brand, campaigns, content, events, and more.

• Collaborate with legal and trademark teams to vet and clear names for use globally.

• Maintain and manage a global product naming database to ensure consistency and reduce redundancy.

• Contribute to the Launch and Release Marketing team’s strategic programs that scale go-to-market excellence, including processes for bringing new innovations to market and supporting release marketing activations.
   

Qualifications

• 5+ years in product marketing, brand strategy, naming, or related field.

• Experience driving naming decisions for products or services, ideally in B2B or tech.

• Exceptional verbal and written communication skills, with an ability to clearly explain rationale and influence across levels.

• Strong organizational and project management skills, with experience leading cross-functional initiatives.

• Strategic thinker who can balance creative and analytical approaches to naming.

• Comfortable working in a fast-paced, matrixed environment.
   

Preferred

• Familiarity with Salesforce products and ecosystem.

• Experience working with legal, brand, or localization teams on naming.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.