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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
We’re seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi Invest. This role will play a pivotal role in helping refine the Invest value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy.
As the Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions unlocked through investing. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi Invest’s growth.
What you’ll do:
- Drive SoFi Invest growth by leading cross functional and cross channel teams to drive in market success
- Develop, own, and iterate on Invest product launches to maximize impact and adoption
- Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
- Lead Invest’s end to end promotion strategy including promotion concepting, project management, analysis, iteration and budget evaluation to optimize acquisition and engagement and drive incrementality
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels.
- Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner with the Brand & PR team to drive Invest awareness via upper funnel marketing
What you’ll need:
- 5+ years of Product Marketing and/or Growth Marketing experience
- Growth: Direct experience driving rapid growth for a financial technology product
- Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
- Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
- Bachelor’s degree required
Nice to have:
- Invest category experience and interest is a plus
- MBAs encouraged to apply
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision plans are paired with mental-health coaching/therapy, EAP access, and wellness programs, with options noted for low or fully covered premiums. Company-paid life and disability insurance further strengthen core protection.
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Parental & Family Support — Up to 12 weeks fully paid parental leave is complemented by fertility/adoption resources, subsidized back-up child/elder care, caregiver leave, and pet insurance. A 2026 program also matches a new federal $1,000 seed for eligible children’s investment accounts.
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Leave & Time Off Breadth — Exempt employees have flexible/unlimited vacation alongside early-release “SoFi Fridays,” while non-exempt employees receive generous vacation and sick time. Paid volunteer time and role-appropriate leave options extend time-away coverage.
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
