The Role
Lead go-to-market strategy, messaging, and launches for consumer intelligence and distribution products. Create sales enablement, positioning, and customer narratives; partner with Product, Sales, and Customer Success to drive adoption and inform roadmap using market and competitive insights.
Summary Generated by Built In
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
About the role:
Cision is looking for a Product Marketing Manager II to help shape how we position, launch, and grow our portfolio of consumer intelligence and distribution solutions.
This role sits at the intersection of Product, Sales, Marketing, Customer Success, and Strategy. You’ll be responsible for turning product capabilities into clear, compelling narratives that help customers understand the value of our solutions and help commercial teams win in market.
You’ll own go-to-market strategy for key products and launches, develop differentiated messaging and positioning, create high-impact sales enablement, and bring market, customer, and competitive insights back into the business.
This is a strategic and hands-on role for someone who can think commercially, write clearly, influence cross-functionally, and move quickly in a fast-changing market.
What you’ll do:
- Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer value
- Lead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans
- Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives
- Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation
- Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation
- Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy
- Develop persona-led messaging for different industries and markets
What we’re looking for:
- 3+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms
- Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging
- Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives
- Excellent writing and storytelling skills, with the ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement
- Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact
- Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus
What We Offer
- Friendly and welcoming environment focused on people, learning & development
- 25 vacation days and extra vacation days after age and after children
- Cafeteria benefit via SZEP card
- Medicover private health insurance for employees and their family members
- 10% of your time to work on anything you like, reading groups, tech talks
- Flexible working and working from home
- An extensive people development program, including access to Udemy
Please note that this position is only available to candidates who are currently residing in Hungary. Unfortunately, we are unable to consider applicants outside of the country.
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]
Cision, Inc. "the Company" only communicates with candidates and extends job offers through direct channels, not third parties.
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
Skills Required
- 3+ years of experience in product marketing
- Experience in B2B SaaS, martech, or AI-powered platforms
- Ability to turn complex products into simple, differentiated, benefit-led messaging
- Experience building go-to-market strategies for product launches or repositioning
- Excellent writing and storytelling skills for executive narratives, sales decks, and customer content
- Commercial mindset with understanding of B2B sales motions, buyer personas, and competitive positioning
- Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence
- Must currently reside in Hungary
Cision Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cision and has not been reviewed or approved by Cision.
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Leave & Time Off Breadth — Time off and paid holidays, including days like Martin Luther King Jr. Day and Juneteenth, are highlighted alongside flexible or unlimited PTO and volunteer time. Feedback suggests this breadth of leave and schedule flexibility meaningfully supports work–life balance.
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Healthcare Strength — Core medical, dental, and vision coverage are offered with FSA/HSA options, plus an EAP and dedicated mental‑health resources such as Headspace. Feedback suggests these health and wellbeing elements are a solid part of the total package.
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Retirement Support — A 401(k) program is available at date of hire with traditional and Roth options administered via Fidelity, with employer matching and vesting described in plan materials. Feedback suggests this provides mainstream retirement support even if not described as market‑leading.
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The Company
What We Do
Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.
