Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
The Product Marketing Manager, CX will develop and execute go-to-market strategies for customer experience solutions, conduct market research, and collaborate with cross-functional teams to drive product adoption and sales empowerment.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Product Marketing Manager, CX
Why We Have This Role
AI is massively changing the landscape of Customer Experience, and Qualtrics is evolving to meet the needs of our customers through investments in Omnichannel, Agentic, and AI-based solutions. We are seeking an experienced and strategic Product Marketing Manager to drive an evolution in our go-to-market strategy, positioning, and messaging for these customer experience solutions. In this role, you will bridge the gap between product, sales, and customer success to ensure we deliver impactful solutions that help organizations elevate their customer experience. As the landscape of customer experience continues to shift, this role is essential for driving our innovation and ensuring we remain at the forefront of delivering value to our clients in an increasingly competitive market.
How You’ll Find Success
- Strategic Vision: You thrive on developing and executing innovative go-to-market strategies that align with the evolving needs of the customer experience landscape.
- Compelling Storyteller: You excel at crafting clear and impactful narratives that distill complex concepts into messages that resonate with target audiences and drive engagement.
- Research-Oriented: You enjoy conducting thorough market research and competitive analysis, identifying trends, customer pain points, and opportunities to enhance our offerings.
- Cross-Functional Collaborator: You have a strong ability to build partnerships with product management, sales, and customer success teams to influence the product roadmap and drive customer adoption.
- Empowerment of Sales Teams: You derive satisfaction from creating impactful sales enablement materials that empower sales teams to effectively position and sell customer experience solutions.
- Data-Driven Decision Maker: You have a keen analytical mindset, leveraging data to measure and optimize the effectiveness of marketing strategies and campaigns.
- Passion for Customer Experience: You are deeply invested in elevating customer experiences, especially through the innovative use of AI-driven solutions.
How You’ll Grow
- Deepening Industry Expertise: Stay ahead of the trends in customer experience, particularly in the integration of AI, enhancing your knowledge and influence in the field.
- Leadership Development: Take ownership of high-impact projects, providing leadership experience and exposure to strategic decision-making processes.
- Skill Enhancement: Develop your skills in creating thought leadership content and effective sales enablement strategies that resonate in the market.
- Cross-Functional Exposure: Work closely with various teams, enhancing your understanding of how different functions contribute to overall customer success.
- Networking Opportunities: Build relationships with industry leaders, peers, and customers, expanding your professional network and perspective.
Things You’ll Do
- Develop and execute the go-to-market (GTM) strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.
- Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.
- Partner closely with product management to influence the product roadmap based on market insights and customer feedback.
- Create compelling sales enablement materials, playbooks, and training to empower our sales teams to effectively position and sell Customer Experience solutions.
- Develop impactful content and thought leadership (e.g., white papers, case studies, blog posts, webinars) that educate and engage our target audience.
- Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
- Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.
What We’re Looking For On Your Resume
- 5+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.
- Strong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives.
- Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
- Deep understanding of customer experience, especially the use of AI in these use cases.
- Proven ability to drive market research, competitive analysis, and positioning strategies.
- Excellent project management skills, with the ability to lead cross-functional initiatives.
- Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.
Preferred Qualifications
- Experience marketing AI-powered or automation-driven Customer Experience solutions.
- Background in customer experience, customer service platforms, big data analytics, or related domains.
- Knowledge of enterprise software buying cycles and B2B marketing best practices.
What You Should Know About This Team
- We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
- Our team sits at the center of efforts to bring experience management and product innovation to the market.
- We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.
Washington State Annual Pay Transparency Range
$133,000—$191,000 USD
Top Skills
AI
Customer Experience
SaaS
What the Team is Saying
Saloni
Software Engineer
Alexia
Software Engineer
Kate
Product Marketing Manager, Frontline CX Product Portfolio
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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Qualtrics Teams
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
