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Marketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce is looking for a strategic and digitally savvy Product Marketing Lead to join our Release Marketing team. In this high-impact role, you'll own the strategy and execution of non-demo release assets that drive coordinated, measurable customer engagement across Salesforce's product portfolio.
From social content and web experiences to Release in a Box and Trailhead, you'll ensure every touchpoint delivers a consistent, informative, and compelling customer journey — at scale, across the globe.
What You'll Do
Release Activation Strategy
Define and manage the release activation strategy for non-demo assets — including social, web, Release in a Box, Trailhead, and more — to ensure every release lands with coordinated, high-impact customer engagement.
Social Content Strategy
Own the holistic social content strategy across formats: demo GIFs, carousels, short-form video, and creator/micro-influencer campaigns.
Drive reach, audience growth, and engagement by developing content that meets customers where they are.
Web Experience Ownership
Own and evolve the web experience for salesforce.com/releases, including marquee videos, FAQs, and ongoing content updates.
Ensure the experience delivers a consistent, accessible, and informative customer journey that aligns with each release's narrative.
Measurement & Optimization
Lead performance tracking across all Release Marketing deliverables, translating data into actionable insights that continuously improve strategy and maximize business outcomes.
AI-Powered Listening & Insights
Leverage AI-powered listening tools to monitor community trends, surface real-time insights, and keep the team responsive to customer needs and market signals.
What We're Looking For
5+ years of proven experience in product marketing, digital marketing, or content strategy — ideally in a B2B enterprise software environment.
Deep expertise in social content strategy across formats including short-form video, carousels, and influencer/creator programs.
Experience owning and optimizing web experiences, with a strong eye for user experience and brand consistency.
Strong analytical mindset with experience using data and performance metrics to drive decision-making.
Familiarity with AI-powered social listening and community monitoring tools.
Exceptional cross-functional collaboration skills — you'll work across marketing, product, creative, and digital teams.
Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
A bias for action and the ability to manage multiple workstreams in a fast-paced environment.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Salesforce Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, and vision options, mental‑health programs, and low‑deductible or heavily subsidized tiers. Feedback suggests offerings like Lyra counseling, care navigation, and wellness reimbursements make access broad and user‑friendly.
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Parental & Family Support — Parental and family benefits are portrayed as robust, including paid leave for primary and secondary caregivers and extensive family‑building support such as fertility, adoption, and doula benefits. Backup childcare and caregiver resources provide practical help across different life stages.
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Leave & Time Off Breadth — Time‑off programs are highlighted as generous, with flexible PTO and hybrid options alongside seven days of paid Volunteer Time Off each year. Feedback suggests this combination supports work‑life balance and community engagement.
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What We Do
Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.
Why Work With Us
There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.
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