The Role
Lead product marketing for FreshBooks Payments by developing strategies, conducting customer research, launching products, and enhancing customer adoption and volume.
Summary Generated by Built In
About the Role
We're looking for a strategic and hands-on product marketer to lead product marketing for FreshBooks Payments, the easiest way for solo entrepreneurs and small business owners to go from invoice to cash. Reporting to the Sr. Director of Product Marketing, you'll partner closely with our GM of Payments, product, and expansion marketing teams to drive strategy, shape the roadmap, lead go-to-market for new features and experiences, and grow both the number of payments-enabled customers and overall payments volume across our base.
This is an ideal role for a senior product marketer with deep understanding of small business challenges, and who has experience translating that insight into positioning, launches, and campaigns that resonate with customers and drive behaviour change.
What You'll Do
- Develop and maintain a deep understanding of the payments landscape, competitive offerings, and the needs of small business owners managing cash flow and getting paid, and champion those insights across the business.
- Contribute customer research and insight generation for core Payments ICPs, translating findings into positioning, messaging, and roadmap recommendations grounded in real customer behaviour.
- Lead end-to-end go-to-market for payments feature launches, pricing and fee changes, from strategy and positioning through execution and results.
- Drive payments adoption and expansion by partnering with product and expansion marketing teams to design and run experiments and programs that convert new and existing customers and grow their volume over time.
- Develop messaging, content and enablement programs that enable the organization to tell a clear, consistent, and compelling story about FreshBooks’s financial products to customers and prospects.
- Define success metrics for your initiatives, establish reporting frameworks, and ensure executive and cross-functional stakeholders are consistently informed about progress against goals.
What You'll Bring
- 7+ years of product marketing experience in B2B software, with a strong preference for experience supporting SMB or professional services customers.
- A proven track record of leading product launches and feature releases that deliver measurable business and customer outcomes, including adoption and usage growth.
- Strong positioning and messaging skills, with the ability to distill complex financial products and features into clear, resonant narratives for both customers and internal stakeholders.
- Deep customer empathy and experience conducting or commissioning research, with a track record of translating insights into action.
- Excellent cross-functional collaboration skills and the ability to influence without authority across product, marketing, and leadership.
- A metrics-driven approach, including comfort defining KPIs tied to product adoption and usage, building reporting requirements, and communicating results with clarity.
You'll Stand Out If You Have
- A bias for action and comfort owning high-visibility initiatives in a fast-paced, distributed environment.
- Experience in fintech or payments is a meaningful asset. Candidates with this background will be given strong preference.
#LI-SR1 #LI-REMOTE
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$127,200 - CA$158,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
NOTE: This posting is reflective of an existing vacancy at FreshBooks.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
Skills Required
- 7+ years of product marketing experience in B2B software, preferably with SMB or professional services customers.
- Proven track record of leading product launches and feature releases with measurable outcomes.
- Strong positioning and messaging skills for complex financial products.
- Deep customer empathy and experience conducting research.
- Excellent cross-functional collaboration skills.
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