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At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey.
This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.
You will:
- Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business
- Develop clear, compelling positioning and messaging for key personas in each vertical, including executive, technical, and business buyers
- Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that sellers use in active deals, and support live pursuits with tailored messaging and executive briefings
- Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that communicate our value to vertical leaders and support our sales team’s pursuits
- Design and run integrated campaigns and account-based programs in partnership with sales, field marketing, growth marketing, product, and comms, and contribute directly to pipeline targets
- Work with field marketing and events teams to build vertical event strategies, content, and experiences that drive engagement with customers and target accounts
- Build the repeatable playbook for taking a new vertical to market, and make the case for where Scale invests next
- Measure what is working across verticals and accounts, and report on pipeline and program impact to sales and marketing leadership
Ideally you'd have:
- 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)
- A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline
- Experience launching or scaling a new vertical or segment, or a clear record of taking a second market to launch faster than the first
- An understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users
- The ability to prioritize across several priorities, say no, and influence across functions and levels, including executives, without direct authority
- Excellent written and verbal communication, storytelling, and analytical skills, with strong attention to detail
Nice to haves:
- Experience marketing AI, data, or developer platform products to enterprise buyers
- Experience launching a new vertical at a platform company
- Experience working with analyst relations teams
- Experience with customer marketing, including case studies, testimonials, and customer event participation
Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.
PLEASE NOTE: Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.
About Us:
At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.
We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.
We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at [email protected]. Please see the United States Department of Labor's Know Your Rights poster for additional information.
We comply with the United States Department of Labor's Pay Transparency provision.
PLEASE NOTE: We collect, retain and use personal data for our professional business purposes, including notifying you of job opportunities that may be of interest and sharing with our affiliates. We limit the personal data we collect to that which we believe is appropriate and necessary to manage applicants’ needs, provide our services, and comply with applicable laws. Any information we collect in connection with your application will be treated in accordance with our internal policies and programs designed to protect personal data. Please see our privacy policy for additional information.
Skills Required
- 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments
- Experience in financial services or another regulated industry; financial services experience preferred
- Track record of building sales plays, deal support, and enablement alongside sales leaders
- Experience running account-based marketing, field, or campaign programs tied to pipeline
- Experience launching or scaling a new vertical or segment, or accelerating the launch of a second market
- Understanding of AI/ML technology and/or ability to build content for executive buyers, IT, and business users
- Ability to prioritize across competing priorities and influence executives and cross-functional stakeholders without direct authority
- Excellent written and verbal communication, storytelling, and analytical skills, with strong attention to detail
- Experience marketing AI, data, or developer platform products to enterprise buyers
- Experience launching a new vertical at a platform company
- Experience working with analyst relations teams
- Experience with customer marketing, including case studies, testimonials, and customer event participation
Scale AI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Scale AI and has not been reviewed or approved by Scale AI.
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Healthcare Strength — Company materials and third‑party pages describe comprehensive medical, dental, and vision coverage along with mental‑health services and an EAP. Health insurance is portrayed as strong, with options like HSA/FSA and indications of high premium coverage.
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Leave & Time Off Breadth — Descriptions highlight generous PTO, paid holidays and sick time, bereavement, volunteer time, and role‑dependent flexibility or remote options. This breadth is positioned as part of a supportive time‑off approach, with specifics varying by location.
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Equity Value & Accessibility — Full‑time offers commonly include equity and an ESPP, which can meaningfully lift total compensation, especially in engineering and senior roles. Job postings and compensation snapshots consistently reference base‑plus‑equity packages aligned with competitive AI market pay.
Scale AI Insights
What We Do
Scale accelerates the development of AI applications by helping machine learning teams generate high-quality ground truth data. Our advanced LiDAR, image, video and NLP annotation APIs allow machine learning teams at companies like OpenAI, Lyft, Pinterest, and Airbnb focus on building differentiated models vs. labeling data.
