Product Marketing Director

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
You're No Ordinary Marketer - You're a Security & AI Governance Visionary
When you're in an Uber, you don't just glance outside; you're scanning every billboard for storytelling and positioning that actually hits. You can instantly name brands who have nailed the art of showing why they're truly exceptional. And your mission? To craft that same kind of magnetic, crystal-clear messaging that solidifies ServiceNow as the undisputed leader in enterprise security and AI governance.
You've collaborated with product visionaries who set the bar sky-high, and they'd say you're right there with them. Marketing and sales aren't just departments you work with; they're your trusted partners. You give as much as you get, and together, you win.
You bring your authentic self to work every day: curious, engaging, and open-minded. People rely on you; not just for your ideas but because you deliver, consistently. And when you bring fresh perspectives, your colleagues listen, because you've earned that trust. You're also ready to hit the road 10-15% of the time, meeting face-to-face to build strong, lasting relationships.
You get what keeps CISOs and security teams tossing and turning at night. Complex security topics? You cut through the noise and make them accessible. You don't just list product features, you paint the future: SOC teams revamped by cutting-edge AI, threat hunters and analysts empowered to do their best work ever.
Your webinars pull in record viewership. Your content isn't just read, it generates pipeline, fuels deals, and opens doors. Sales teams call you their secret weapon: you know exactly what they need to accelerate conversions.
AI? It's in your DNA. You're a master at leveraging AI for every project, turbocharging outcomes, and pushing boundaries of what's possible.
Ready to lead the charge in enterprise security and AI governance at ServiceNow? Let's build the future together
Qualifications
Details matter. Here's what else you'll need to be successful in this role:

• Thrive as an individual contributor who drives impactful cross-functional programs
• Bring several years' experience marketing and selling enterprise security software or AI governance tools
• Understand the day-to-day challenges of security analysts and threat hunters - and where our solutions make the biggest difference
• Good knowledge of the enterprise security software landscape, able to cut through competitor claims to craft sharp, differentiated messaging that resonates
• Fascinated by the emerging need to govern and manage AI
• Have launched new products and managed releases
• Ready to showcase your impressive portfolio of content and messaging frameworks

For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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