Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu
Product Manager – Workshop Tools
We are seeking a commercially minded Product Manager to take ownership of our Workshop Tools category.
This is a fantastic opportunity for an experienced Product Manager, Category Manager or Commercial Manager to join a market-leading organisation and play a key role in driving category growth, supplier partnerships, product development and profitability.
Reporting into the Head of Category, you will be responsible for the complete product lifecycle, from identifying new opportunities and launching innovative products through to range optimisation and end-of-life management.
You will work closely with suppliers, technical teams, sales, marketing and key stakeholders across the business to ensure the category remains competitive, profitable and aligned with market demands.
Key Responsibilities
Category & Commercial Management
- Develop and execute category growth strategies.
- Analyse market trends, customer demand and competitor activity.
- Identify opportunities for range expansion, rationalisation and innovation.
- Monitor category sales, margin and performance metrics.
- Deliver recommendations to improve profitability and market share.
Product Lifecycle Management
- Own the complete product lifecycle from introduction through to end-of-life.
- Lead new product introductions and range development projects.
- Ensure accurate product data and maintenance of ERP systems.
- Manage product pricing, positioning and market competitiveness.
Supplier Management
- Build and maintain strong supplier relationships.
- Conduct supplier performance reviews and benchmarking exercises.
- Work collaboratively with suppliers to identify growth opportunities and new product solutions.
- Support commercial negotiations and category planning activities.
Product Data & Technical Support
- Maintain accurate product cataloguing and application data.
- Work alongside technical teams to develop product information, technical content and product guides.
- Support the resolution of technical and product-related enquiries.
Cross-Functional Collaboration
- Partner with Marketing to develop category campaigns and product launches.
- Support Sales teams with product training, category insight and commercial opportunities.
- Collaborate with internal stakeholders to ensure successful execution of category initiatives.
What Success Looks Like
Within your first 12 months you will:
- Deliver profitable growth across the Workshop Tools category.
- Successfully introduce new product ranges and innovations.
- Improve category performance through data-driven decision making.
- Strengthen supplier relationships and commercial outcomes.
- Enhance product data quality and catalogue coverage.
About You
We are looking for an individual who combines commercial awareness, analytical thinking and strong relationship management skills.
Essential
- Experience within Product Management, Category Management or a commercial product-focused role.
- Strong analytical and commercial skills.
- Advanced Microsoft Excel capability.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects and priorities simultaneously.
- Strong attention to detail and organisational skills.
Desirable
- Experience within the automotive aftermarket.
- Knowledge of workshop tools, garage equipment or automotive products.
- Understanding of product cataloguing systems and ERP platforms.
- Technical knowledge of vehicle components and workshop environments.
Why Join Us?
- Opportunity to manage a strategically important category.
- Work for one of Europe's largest automotive aftermarket businesses.
- Exposure to leading global suppliers and brands.
- Career development opportunities within AAG and Genuine Parts Company.
- Collaborative and supportive working environment.
- Competitive salary and benefits package.
If you are a commercially driven product professional looking to make a real impact within a dynamic and growing business, we'd love to hear from you.
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Alliance Automotive Group is an equal opportunities employer.
Skills Required
- Experience within Product Management, Category Management or a commercial product-focused role
- Strong analytical and commercial skills
- Advanced Microsoft Excel capability
- Excellent communication and stakeholder management skills
- Ability to manage multiple projects and priorities simultaneously
- Strong attention to detail and organisational skills
- Experience within the automotive aftermarket
- Knowledge of workshop tools, garage equipment or automotive products
- Understanding of product cataloguing systems and ERP platforms
- Technical knowledge of vehicle components and workshop environments
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
