- Actively gather intelligence to maintain an understanding of the market, customers, and competitive landscape
- Develop and maintain KOL, visit customers regularly to maintain customer relationship and gain insights from customers
- Product portfolio management, including current product positioning, future product planning and demand proposal
- Product cycle management, execute new product launch following NPL excellence
- Participate in the project initiation and development process of new products, including evaluating market, creating business case, providing customer needs and customer feedback support
- Develop and execute promotional plan and campaign to support sales growth and sales target achievement
- Work closely with Marcom to drive marketing programs to generate new sales leads and ensure the brand is promoted through multiple channels
- Develop and manage sales tools, collateral materials, scientific publications, trade exhibits, and web content etc.
- Provide regular product marketing training to the sales teams and business partners
- Provide product related support in daily work of sales
- Keep connection with Danaher Life science platform and Beckman global to ensure information exchange and mutual collaboration
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Skills Required
- Experience in product management or related field
Cepheid Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.
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Leave & Time Off Breadth — PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
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Healthcare Strength — Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
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Retirement Support — A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.
Cepheid Insights
What We Do
Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.
