JOB DESCRIPTION:
Primary Job Function:
Overall responsibilities for the success of brands, which included issuing monthly proposed forecast, developing promotional materials and marketing programs, organizing product launch activities, developing training materials & conducting product raining, organizing academic functions to medical professionals.
Core Job Responsibilities:
- Evaluate New Product Opportunities that are presented form the Region, based on understanding of the Marketing Size, Competitor Activity, and understanding of the doctor prescribing behavior across the channels.
- Coordinate the development of marketing strategies, advertising and promotion programs and ensure their execution.
- Analyze market trends and sales potential.
- Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.
- Develop methods of field-test on merchandising programs to determine customer acceptance, evaluate effectiveness for promotion efforts and keep informed on needs of the various market segments.
- Review the performance of existing product sales by territory and customer as appropriate, submit recommendation for change in the marketing plan to remedy the situation.
- Develop promotional materials and marketing programs in accordance with cycle product promotion.
- Drive strong execution Programs to the field through structured communication and collaboration with the Sales Managers and Sales teams.
- Organize new product launch and all related activities including clinical trials, seeding programs and detailing cycles.
- Identify new marketing opportunities through routine joint visits with field force. Provide technical/academic information to assist field force on product promotion and handling competition.
- Develop training materials and conduct refresher-training courses to field force.
- Communicate with headquarters with respect to product developments.
- Development of Multiple Channel Engagement platform to help the field team.
- Report any product quality complaints and adverse events to Quality Assurance and Affiliate Safety Representative respectively.
Position Accountability/Scope:
- This position reports to Marketing Manager.
Minimum Education:
- Bachelor’s Degree in Marketing or related disciplines.
Minimum Experience/Training Required:
- At least 3 years of product management, marketing experience preferably in Pharmaceutical industry.
- Experience in marketing of ethical products to health care professionals.
- Innovative marketing strategies to drive the sales profit.
- Strong analytical mind to resolve business challenges and able to work under pressure.
- Strong sense of responsibilities, self-motivated.
- Passion for the business and willing to go for extra mile.
- Preferable good communication in English and Chinese.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:Hong Kong > Hong Kong : 20/F, AIA Tower, 183 Electric Road
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
