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AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
About the Role
We’re building a next-generation global content platform that helps people turn real-life experiences into valuable stories for others. We’re a small, high-caliber founding team, backed by AppLovin’s technology, data capabilities, and global reach.
We’re looking for a Product Manager in Palo Alto to be the voice of the user. You’ll own how we learn about our users and the US market, then turn what you learn into product decisions. Most of your time will go to talking with users, studying the market, and digging through feedback, and you’ll translate all of it into clear insights that shape our roadmap.
A Day in the Life
- Independently plan and run user research: recruit participants, conduct interviews, and synthesize findings
- Run market and competitive research on our features and product, including spending real time in other apps to understand what works and why
- Turn feedback from support tickets, Apple App Store and Google Play reviews, and community channels into structured product insights
- Dig into why users return, stay active, or drop off, and recommend specific actions to improve retention and engagement
- Identify what motivates the users to share, engage, and come back, and propose distinctive, culturally resonant features
- Partner closely with Engineering and Operations to turn insights into roadmap priorities
- Present findings and recommendations clearly to the team and leadership
The Impact You’ll Make
- Be the user voice: Bring a real understanding of culture and behavior into every product decision.
- Turn feedback into direction: Build a repeatable system that converts raw feedback into prioritized insights.
- Shape what we build: Your research will directly influence which features we build, change, or cut.
- Drive retention and engagement: Combine qualitative insight with usage data to improve returning and active users.
Who You Are
- 3-6 years of experience in product management, product marketing, strategy and operations, consulting, user research, or a similar analytical role.
- A startup background and mindset: you’ve worked in early-stage or fast-growing teams, taken on a much bigger scope than your title suggested, and moved things forward without waiting to be told what to do
- Strong initiative and ownership: you spot problems and opportunities on your own and drive them to a result
- Strong sense for the culture, trends, and how people use social and content apps
- Warm and approachable, with the ability to put people at ease and draw out honest, thoughtful answers in interviews
- Strong product sense: you’re curious about apps, have opinions about what makes them good or bad, and enjoy picking products apart
- A structured thinker who can synthesize messy qualitative input into clear, actionable conclusions
- Comfortable with data, and able to pair qualitative findings with usage metrics
- Comfortable with ambiguity and a fast-moving environment
Nice to Have
- Experience in consumer, social, community, or content products
- A background in consulting, market research, or user research
- Experience analyzing app store reviews or support data at scale
- Interest in a long-term career in product management
Why Join
- Join at the founding stage of a global consumer product, with direct visibility and impact
- Take on a broad scope early, with the autonomy to own problems end to end and see your work shape the product
- Work in a small, collaborative team where ideas are debated openly and ownership is real
- Get the backing of AppLovin’s scale, technology, and resources
Skills Required
- 3–6 years of experience in product management, product marketing, strategy and operations, consulting, user research, or a similar analytical role
- Experience working in early-stage or fast-growing teams with broad ownership
- Strong initiative, ownership, and ability to independently drive results
- Understanding of culture, trends, and how people use social and content applications
- Ability to conduct user interviews and draw out thoughtful responses
- Strong product sense and ability to evaluate consumer applications
- Ability to synthesize qualitative feedback into clear, actionable conclusions
- Comfort working with data and combining qualitative research with usage metrics
- Comfort with ambiguity and fast-moving environments
- Experience with consumer, social, community, or content products
- Background in consulting, market research, or user research
- Experience analyzing app store reviews or support data at scale
- Interest in a long-term product management career
What We Do
AppLovin is focused on enabling companies around the world to bring their ideas, products and content to more people - at massive global scale. When more of the right content connects with the right audience, growth is accelerated and industries expand. AppLovin creates this connection through its market leading technologies.
Why Work With Us
At our core, we are innovators focused on driving businesses forward with the most advanced technology that connects companies to their customers. We encourage our employees to take risks while constantly learning and optimizing through data-driven decisions. Join our team if you love taking initiative, ownership and driving success.
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