The Role
Own the strategy, roadmap, prioritization, customer discovery, success metrics, and pricing input for Adit’s Patient Engagement module. Regularly visit dental practices, engage with sales and support, translate customer problems into actionable product direction, and partner with an offshore Product Owner and delivery team. Represent the product area to executives and customers while balancing integrations, technical trade-offs, adoption, churn, and regulated healthcare requirements.
Summary Generated by Built In
About Adit
- Adit replaces the pile of disconnected software that dental, optometry, chiropractic, and orthodontic practices in the US have been stuck with for decades.
- Calls, texts, patient forms, online scheduling, reviews, analytics, and payments run in one platform, integrated with the practice management systems clinics already use — Dentrix, Eaglesoft, Open Dental.
- Thousands of practices run their front office on us. Some have cut ten vendors down to one.
- Our users aren’t software buyers by training. They’re front-desk staff at a US dental clinic answering a phone with a patient standing in front of them.
- That constraint shapes everything we build — and it means part of this job is getting genuinely close to a customer you’ll rarely meet in person.
About the role
- This role exists because our delivery capability sits in India and our customers sit in American dental offices.
- You are the product presence closest to the customer. You own the problem; your Product Owner counterpart owns the backlog that solves it.
- You’ll own end to end patient engagement module— the strategy, the roadmap, and the case for why we build one thing before another. You’ll spend real time in practices, on sales calls, and in support queues, and you’ll turn what you learn into direction the squad can act on. Roughly a quarter of your week is spent making sure a team ten and a half hours ahead of you has what it needs to keep moving.
- On the split with the Product Owner: you decide what problem is worth solving and why now. They decide how it gets sequenced and specified.
- Neither of you gets to skip the conversation. If you’ve worked as a PM who wrote every ticket yourself, this will feel like giving something up — the trade is that you get your time back for the customer work that only someone in-country can do.
What you’ll do
- Own the strategy and roadmap for the Patient Engagement module, and the argument behind it. You bring the proposal to leadership and you defend it with evidence.
- Do the discovery that can only be done here: visit practices, sit with front-desk staff, join sales calls and QBRs, work the support queue often enough to know what actually breaks.
- Translate what you learn into problem definitions the squad can build against — sharp enough to act on, open enough to leave the solution to the team.
- Partner with the Product Owner daily during overlap hours. Their backlog should never be blocked waiting on a decision only you can make.
- Work with sales and customer success on what we’re losing deals over and what’s driving churn, and decide honestly which of those product should fix.
- Own pricing and packaging input for your area, working with leadership on how new capability reaches the market.
- Define success measures before we build, and report on them afterwards — including when the answer is that it didn’t work.
- Represent your area to the exec team and to customers, including the difficult conversations about what isn’t coming.
What we’re looking for
- 4–7 years in product management on a software product, with clear ownership of an area rather than a feature queue.
- Direct customer contact as a habit, not an event. You can describe your last five customer conversations and what changed because of them.
- Experience working with an offshore or distributed delivery team, and a real answer for how you kept it aligned.
- The ability to make a prioritization argument in writing that survives contact with an exec who disagrees.
- Comfort with data: you can build the analysis yourself when nobody hands you a dashboard.
- Enough technical fluency to discuss APIs, third-party integrations, and technical debt as trade-offs rather than obstacles.
- Willingness to be in dental practices regularly — this is not a role you can do entirely from a desk.
Nice to have
- Healthcare, healthtech, or another regulated environment — HIPAA, SOC 2, PHI handling.
- SMB or multi-location customers, where the buyer and the daily user are different people.
- Products built on third-party integrations you don’t control.
- Experience taking an AI-driven feature from concept to adoption.
- You’ve worked in or around a dental, medical, or veterinary practice. It shows.
Tools we use
- Asana for delivery and roadmapping
- Zoho Desk for support and Zoho CRM for the sales and customer picture
- Google Workspace for docs, email, chat, and meetings
- Adit itself, which you’ll use daily.
Skills Required
- 4–7 years of product management experience on a software product
- Clear ownership of a product area rather than a feature queue
- Habitual direct customer contact and ability to explain customer conversations and resulting changes
- Experience working with an offshore or distributed delivery team
- Ability to make written prioritization arguments and defend them to executives
- Ability to build analyses independently and work comfortably with data
- Technical fluency with APIs, third-party integrations, and technical debt trade-offs
- Willingness to be regularly present in dental practices
- Experience in healthcare, healthtech, or another regulated environment, including HIPAA, SOC 2, or PHI handling
- Experience with SMB or multi-location customers where buyers and daily users differ
- Experience with products built on third-party integrations
- Experience taking an AI-driven feature from concept to adoption
- Experience working in or around a dental, medical, or veterinary practice
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The Company
What We Do
Adit offers the leading Dental Practice Management Software solution capable of handling 99% of practice communication and operations in one platform.
