This role focuses on building and scaling commerce capabilities that unlock incremental demand and revenue growth. Working at the intersection of Brand, Merchandising, Marketing, and Supply Chain, this Product Manager translates new category strategy into operationally ready digital capabilities.
New business growth initiatives require structured execution in ambiguous environments. This role ensures that emerging category capabilities move from concept to launch with speed, quality, and measurable business impact.
About the Customer Journey Product Management Team
The Customer Journey product management organization within GTS owns the end-to-end digital and omnichannel customer experience — from how customers discover our products, to how they choose, purchase, receive, and build lasting relationships with our brands. We are organized into seven Value Streams aligned to the stages of the customer journey — Discover, Choose, Purchase, Post-Purchase, Customer Lifecycle & Loyalty, Innovation & Growth, and Content Supply Chain — plus a Customer Journey Orchestration Office that drives cross-stream performance, intake, and strategic coordination.
Our operating model is built on a core belief: owning capability performance, not just feature delivery. Every team in Customer Journey is accountable for measurable business impact — we drive adoption with cross-functional partners and iterate until capabilities perform, connecting product management craft to the metrics that matter to our brands and our customers.
We partner closely with Engineering, UX, Data Science & Analytics, Architecture, and our brand and merchant organizations to deliver experiences that drive growth and build customer loyalty. Customer Journey is at the center of Gap Inc.’s commerce transformation — leveraging AI, unified commerce, and modern content operations to build the next generation of omnichannel retail experiences.What You'll Do
• Own delivery execution for new business and category growth initiatives from roadmap commitment through sprint execution and release.
• Write Features and decompose into Epics and Stories with clear acceptance criteria and effort estimates to support quarterly planning.
• Enable new category launches (e.g., Beauty and Accessories), ensuring platform readiness across assortment setup, pricing, content, cart/checkout flows, and post-purchase processes.
• Partner with Engineering to build scalable commerce capabilities that support incremental demand and revenue growth.
• Collaborate with Brand, Merchandising, Marketing, and Supply Chain teams to ensure operational alignment and launch readiness.
• Ensure new category capabilities integrate cleanly with existing commerce, CRM, and fulfillment workflows.
• Track whether shipped capabilities drive adoption, conversion, and incremental revenue.
• Surface risks related to launch timing, operational readiness, or cross-functional dependencies early and proactively.
• Prepare delivery status inputs for Director-level Value Stream Reviews and CPR materials.
KPIs
• Delivery Accuracy — Percentage of committed growth features shipped on time and at quality.
• New Category Launch Readiness — On-time enablement of Beauty and Accessories capabilities.
• Capability Adoption — Utilization of newly launched category features by brands and merchants.
• Incremental Revenue Enablement — Revenue impact tied to delivered new business capabilities.
• Operational Stability Post-Launch — Defect rate and performance stability following category launches.
• Bachelor’s degree in Business, Computer Science, or related field, or equivalent practical experience.
• 3–5 years of product management experience in e-commerce, digital commerce platforms, or growth-focused product roles.
• Experience supporting new product launches or category expansions.
• Strong written communication skills for Features, Epics, and acceptance criteria.
• Ability to operate effectively in evolving, growth-oriented environments.
Preferred Skills
• Experience launching new digital commerce capabilities or supporting category expansion.
• Familiarity with assortment setup, pricing, and checkout flows in retail environments.
• Experience working cross-functionally with Merchandising and Marketing teams.
• Familiarity with Jira, Confluence, and agile methodologies.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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