JOB DESCRIPTION:
JOB DESCRIPTION
Job Title:
Product Manager (Grade/Band : 2B)
Location/Site:
Mumbai
Department/Division/ Unit:
As per vacancy / requirement
REPORTING RELATIONSHIPS:
Reports To:
Associate Director
Supervises:
None
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
- Independently handles brand management responsibility for allocated brands
- Achieve top-line, market share and bottom-line targets for the brands assigned
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Analyze market conditions and forecast sales on a regular basis
- Monitor ROI on brand strategies
- Monitor competitor activities
- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for brand portfolio
- Undertake fieldwork to capture insights
- Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
- Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
JOB SPECIFICATIONS:
Skill, Education, Experience
Education:
- Graduate in Science / Pharmacy.
- MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
- Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
- Experience in managing new launches preferable
Skill:
- Excellent Communication Skills
- Functional & Technical Knowledge on therapy areas owned and other therapies in the division
- Demonstrates creativity, innovation and drive for results.
- Ability to influence, lead and work with cross functional teams
- Analytical skills and good Financial Acumen
- Strategic thinking, Problem solving and decision making skills
- Planning and organizing skills for short term and long term.
- Time management and multi-tasking skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
