Product Manager, CRM Communications

Posted 2 Days Ago
Be an Early Applicant
London, Greater London, England, GBR
In-Office
Junior
eCommerce • Retail
The Role
Lead strategy and execution for eBay's conversion communications portfolio (email, push, in-app). Own roadmap, write PRDs, run A/B tests, partner with Engineering and Data Science, prioritize opportunities with data, manage cross-functional delivery, and optimize performance to drive revenue and engagement.
Summary Generated by Built In

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:
We are seeking a highly driven and proactive Product Manager to join eBay’s Conversion Programs team. In this role, you will take charge of and develop customer-facing communications that drive conversion, revenue, and sustained customer engagement.
You will be responsible for crafting and delivering the strategy for a multimillion-dollar communications portfolio passionate about Email, Push Notifications, and Native Hub Notifications. You will innovate on how and when we engage customers across the funnel, using experimentation and data to continuously improve outcomes.
What you will accomplish:

  • Own and complete the product roadmap in close partnership with Engineering, Data Science, and Build

  • Drive operational excellence by finding ways to increase experimentation velocity and improve cross-functional collaboration

  • Identify and size opportunities to enhance the portfolio, using data to forecast business impact and prioritize initiatives

  • Develop and lead A/B tests, including hypothesis development, experiment setup, and target definition

  • Author clear product requirements (PRDs) and partner with Engineering to deliver high-quality execution

  • Develop and maintain project plans, lead dependencies, and ensure teams are aligned and execution-ready

  • Measure performance against targets and provide data-driven recommendations on scaling and optimization

  • Continuously collect insights through customer feedback, market research, competitor analysis, and industry trends to inform product innovation

What you will bring:

  • 2+ years of experience in product management, business strategy, consulting, or growth marketing, with a focus on customer conversion; 1+ years in e-commerce required

  • Validated experience owning and optimizing performance-based communications (email, push, in-app, or similar), including audience strategy, trigger logic, messaging, and measurement

  • Deep understanding of UI/UX and key design principles across email, push, in-app notification or similar

  • Marketplace experience (e.g., Uber, Airbnb, LinkedIn) strongly preferred

  • Confirmed experience partnering closely with Engineering teams (front-end and back-end) using Agile methodologies; strong technical understanding of building products and communications from the ground up

  • Proven ability to implement with precision and deliver high-quality experiences in a fast-paced, iterative environment

  • Track record of successfully leading complex, cross-functional initiatives end-to-end

  • Experience developing and optimizing goal-focused email and notification campaigns within e-commerce environments

Additional Details

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.


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Skills Required

  • 2+ years of experience in product management, business strategy, consulting, or growth marketing, with a focus on customer conversion; 1+ years in e-commerce
  • Validated experience owning and optimizing performance-based communications (email, push, in-app or similar) including audience strategy, trigger logic, messaging, and measurement
  • Deep understanding of UI/UX and design principles across email, push, in-app notifications or similar
  • Experience developing and optimizing goal-focused email and notification campaigns within e-commerce environments
  • Experience developing and leading A/B tests: hypothesis development, experiment setup, and target definition
  • Confirmed experience partnering closely with Engineering teams (front-end and back-end) using Agile methodologies; strong technical understanding
  • Track record of successfully leading complex, cross-functional initiatives end-to-end
  • Proven ability to implement with precision and deliver high-quality experiences in a fast-paced, iterative environment
  • Marketplace experience (e.g., Uber, Airbnb, LinkedIn)

eBay Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about eBay and has not been reviewed or approved by eBay.

  • Healthcare Strength Medical, dental, and vision coverage begin on the date of hire, complemented by mental health resources, an EAP, disability coverage, FSAs, and wellness initiatives.
  • Leave & Time Off Breadth A robust mix of PTO, paid holidays, flexible work styles, parental leave, and a four‑week paid sabbatical after five years supports work‑life balance.
  • Equity Value & Accessibility Total compensation commonly includes stock components, with access to an employee stock purchase plan at a discount and stock awards enhancing overall packages.

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The Company
HQ: San Jose, CA
26,035 Employees

What We Do

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Our portfolio of brands includes eBay Marketplace and eBay Classifieds Group, operating in 190 markets around the world. We offer sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location. We never compete with our sellers. We win when our sellers succeed. Buyers who shop on our Marketplace and Classifieds platforms enjoy a highly personalized experience with an unparalleled selection at great value.

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