Why this role, why now
At Mention Me, we help customer-obsessed brands turn their superfans into a scalable, profitable growth engine. As our platform evolves to deliver smarter, AI-powered advocacy solutions, product-led growth is becoming a core revenue driver.
We’re looking for a commercially driven Product Growth Marketing Manager to sit inside our Growth/ Business Unit team and act as the marketing owner of in-product revenue growth. This role is for someone who thrives at the intersection of product, data, and commercial outcomes—using insight, experimentation, and messaging to drive adoption, expansion, and monetisation through the product itself .
The role
You will be the marketing counterpart on the Growth/ Business unit team, responsible for shaping how customers discover, adopt, and expand their usage of Mention Me via the product experience on ecommerce marketplaces. This person would also have ownership and accountability for delivering the pipe required through this channel via the products.
You'll be responsible for:
Crafting impactful messaging and positioning,
Driving feature adoption, expansion, and upsell
Influence roadmap priorities through growth insights
Supporting pipe growth
Translate customer behaviour into experiments that unlock revenue
You’ll work day-to-day with Product, Engineering, Data, Demand Generation, Sales, and Customer Success, owning growth initiatives end-to-end—from hypothesis to impact.
What you’ll be doing
Core responsibilities & outcomes
Drive revenue through product
Own product-led growth initiatives that drive revenue by increasing activation, adoption, expansion, and net new ARR
Identify and execute opportunities for in-product upsell, cross-sell, and packaging optimisation
Benefits
Here are some of our favourite perks and benefits, but we have so many more!
Hybrid working
Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
Life insurance
Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
Enhanced parental leave
25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
Regular social events, from chocolate-tasting and pottery-making to poker nights and picnics
Up-to-date tech you’ll need (we love Macs)
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What We Do
Mention Me is a MarTech scale-up that empowers brands to harness the exponential power of their fans. Since 2013, our Referral Engineering® approach has delivered more than $1.5bn in revenue for 500+ brands including Charlotte Tilbury, Farfetch, Benefit, 1stDibs and Puma. But it’s our people we’re really proud of. Our Referral Experts have unrivaled knowledge of what it takes to execute a powerful customer advocacy strategy. From getting technical to implementing optimization roadmaps and advising on customer psychology, they’ve got every base covered. Our vision to make every brand think advocacy-first is supported by our fast-growing partner network, including SAP, Klaviyo and Trustpilot. And we’re backed by Octopus Ventures and Eight Roads, having raised $32m in Series B funding since 2018. Now, we’re expanding into the US to further spread the word about the power of thinking advocacy-first, with our first US office in Boston. We’re changing the world of marketing, one Referral Engineering® program at a time. Join us. Discover more: https://www.mention-me.com/
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