At Mention Me, we help customer-obsessed brands turn their superfans into a scalable, profitable growth engine. As our platform evolves to deliver smarter, AI-powered advocacy solutions, product-led growth is becoming a core revenue driver.
We’re looking for a Product Growth Marketing Manager to sit inside our Growth/ Business Unit team and act as the marketing owner of in-product revenue growth. This role is for someone who thrives at the intersection of product, data, and commercial outcomes—using insight, experimentation, and messaging to drive adoption, expansion, and monetisation through the product itself .
The roleYou will be the marketing counterpart on the Growth/ Business unit team, responsible for shaping how customers discover, adopt, and expand their usage of Mention Me via the product experience on ecommerce marketplaces. This person would also have ownership and accountability for delivering the pipe required through this channel via the products .
This is not a traditional launch-led or sales-enablement PMM role. Instead, you’ll:
Drive pipe growth, messaging, positioning, activation, feature adoption, expansion, and upsell
Influence roadmap priorities through growth insights
Translate customer behaviour into experiments that unlock revenue
You’ll work day-to-day with Product, Engineering, Data, Demand Generation, Sales, and Customer Success, owning growth initiatives end-to-end—from hypothesis to impact.
What you’ll be doingCore responsibilities & outcomes
Drive revenue through product
- Own product-led growth initiatives that drive revenue by increasing activation, adoption, expansion, and net new ARR
- Identify and execute opportunities for in-product upsell, cross-sell, and packaging optimisation
- Partner with Sales and CS to align product-led motions with commercial plays
Lead experimentation & optimisation
- Define growth hypotheses based on user behaviour, funnel analysis, and customer insight
- Design and run experiments across onboarding, in-product messaging, feature discovery, and pricing.
- Use data to measure impact, iterate quickly, and scale what works
Own in-product messaging & positioning
- Develop clear, compelling in-product value narratives that drive action
- Ensure the right message reaches the right user at the right moment in the journey
- Translate complex product value into simple, outcome-focused language
Be the voice of the customer in the Growth team
- Stay close to customers to understand needs, objections, and moments of friction
- Feed insights into roadmap prioritisation and growth opportunities
- Continuously refine personas, JTBD, and lifecycle stages based on real usage
Collaborate cross-functionally
- Work closely with Product Managers and Engineers to ship growth initiatives
- Partner with Data to define success metrics and dashboards
- Align with Marketing on lifecycle, campaigns, and narrative consistency
- Increased activation and feature adoption rates resulting in increased revenue
- Measurable uplift in product-led revenue (expansion, upsell, cross-sell)
- Faster time-to-value for new customers
- Scalable, repeatable growth experiments embedded into how the product is built
- 5+ years’ experience in product growth, growth marketing, or product marketing with strong commercial acumen
- Proven experience driving commercial outcomes through product changes
- Strong analytical mindset—comfortable working with data, funnels, and experimentation
- Experience collaborating closely with Product and Engineering teams
- Ability to translate insight into action and narrative into behaviour
- A customer-first mindset with a bias toward impact over output
(B2B SaaS experience strongly preferred)
What this role is not- Not a pure launch or sales-enablement role
- Not focused on top-of-funnel demand generation
- Not a traditional “PMM sitting in Marketing only” role
This is a hands-on growth role embedded in product, with direct accountability for revenue impact.
Interview process- 1st stage: Hiring Manager call (25 mins)
- 2nd stage: VP Marketing interview (25 mins)
- 3rd stage: In-person task interview with Growth & Commercial leaders (1 hour)
Benefits
Here are some of our favourite perks and benefits, but we have so many more!
Hybrid working
Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
Life insurance
Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
Enhanced parental leave
25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
Up-to-date tech you’ll need (we love Macs)
What We Do
Mention Me is a MarTech scale-up that empowers brands to harness the exponential power of their fans. Since 2013, our Referral Engineering® approach has delivered more than $1.5bn in revenue for 500+ brands including Charlotte Tilbury, Farfetch, Benefit, 1stDibs and Puma. But it’s our people we’re really proud of. Our Referral Experts have unrivaled knowledge of what it takes to execute a powerful customer advocacy strategy. From getting technical to implementing optimization roadmaps and advising on customer psychology, they’ve got every base covered. Our vision to make every brand think advocacy-first is supported by our fast-growing partner network, including SAP, Klaviyo and Trustpilot. And we’re backed by Octopus Ventures and Eight Roads, having raised $32m in Series B funding since 2018. Now, we’re expanding into the US to further spread the word about the power of thinking advocacy-first, with our first US office in Boston. We’re changing the world of marketing, one Referral Engineering® program at a time. Join us. Discover more: https://www.mention-me.com/
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