Product Designer, International Growth (Tinder Seoul)

Posted 12 Days Ago
Be an Early Applicant
Seoul, KOR
Hybrid
Mid level
Mobile • Social Media
Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
Design end-to-end, localized product experiences for international markets. Lead research, concepting, prototyping, visual and interaction design, and experiments. Partner with PM, Engineering, Data, Marketing, and regional teams to create scalable localization playbooks that improve discovery, trust, engagement, and retention for Tinder.
Summary Generated by Built In
  • Location: Seoul, South Korea (collaborating with global teams)
  • Legal Entity: Hyperconnect
  • Team: Tinder International Growth Team

About the Team

Tinder is available in 160+ countries, but the experience is still largely one-size-fits-all — and that's the opportunity. International Growth exists to change it: to build organic growth flywheels through deep localization, in close partnership with Marketing, starting in core APAC cities and turning what works into a repeatable, scalable playbook we can take to new markets.

Based in Seoul, we're a small, autonomous, cross-functional pod — Product, Design, Engineering, and Data working side by side, moving fast and shipping real experiments — in close partnership with regional local teams (Japan, India, and more) and the global organizations at our U.S. headquarters. Design sits at the center of the bet: making Tinder feel like it was built for each market, not merely translated for it.


About the Role

As a Product Designer on International Growth, you'll own end-to-end product design for experiences that reach users across some of the world's most exciting dating markets — from concept and research through launch. You'll design localized experiences that reflect each market's culture and the real needs of local users, help turn successful bets into a reusable localization playbook, and directly shape how millions of people discover, trust, and recommend Tinder.

Working shoulder to shoulder with PM, Engineering, Data, Marketing, and regional teams — and grounded in data and user research — you'll craft experiences that feel unmistakably local. And because the pod is small and fast, your work ships, gets measured, and improves quickly.


Where you'll work

This is a hybrid role and requires in-office collaboration three times per week. Our office is located in Seoul.

Responsibilities

  • Own unified, end-to-end design for new features and improvements — from concept to release — across localized experiences in international markets.

  • Design visual interfaces, wireframes, user flows, interactions, and prototypes.

  • Design localized product experiences that reflect each market's cultural context and the real needs of local users.

  • Starting in core APAC cities, design experiences that make users trust, enjoy, and recommend Tinder (improving engagement and reconsideration).

  • Partner with Marketing and regional local teams to shape localization strategies that build organic growth flywheels, bringing a strong design perspective.

  • Distill successful localization efforts into repeatable, scalable design patterns and playbooks, and extend them to new markets.

  • Create and test concepts grounded in user research, data, and diverse insights, and deliver complete, end-to-end solutions.

  • Maintain design consistency and quality across your own and adjacent teams based on the Tinder design system, flagging quality concerns to the responsible designers and design managers.

  • Communicate design intent, goals, and rationale clearly through storytelling, in ways accessible to those unfamiliar with the project.

  • Translate complex ideas into intuitive, high-quality designs, and validate and refine them through rapid experimentation and iteration.

Requirements

  • 4+ years of professional product design experience (including 2+ years in mobile design).

  • Fluency across the full 0→1 product design process: discovery, research, concepting, information architecture (IA), prototyping, interaction design, micro-interactions, and design QA with engineering.

  • Experience designing for iOS, Android (and web), with an understanding of Apple's HIG and Material Design patterns.

  • Strong visual design fundamentals — typography, layout, and color — with outstanding visual design skills.

  • Proficiency with Figma, prototyping tools, and design systems.

  • Experience making decisions grounded in data and user research, and refining designs based on the results.

  • Ability to collaborate smoothly with partners and senior leaders across functions and cultures, with a self-driven, low-ego attitude and a bias for moving fast.

  • Able to travel internationally without restriction

Preferred Qualifications

  • Experience localizing a global service or designing products for international markets.

  • Understanding of users in Asian markets (Japan, India, etc.) or experience with localization projects.

  • Product design experience improving user acquisition and retention in close partnership with Growth or Marketing.

  • A portfolio of launching and scaling products for a large user base across multiple markets.

  • Experience designing core user journeys such as onboarding, profile, and Trust & Safety.

  • Experience with research and iteration using quantitative data, surveys, and usability testing.

  • Experience leveraging AI tools and the broader AI ecosystem to design and work more innovatively and productively.

  • Professional working proficiency in English (Seoul-based, global cross-timezone role).

Application Requirements

  • English resume (required)
  • Design portfolio (required, PDF or link format)

#tinder

Skills Required

  • 4+ years of professional product design experience (including 2+ years in mobile design).
  • Fluency across full 0->1 product design process: discovery, research, concepting, IA, prototyping, interaction design, micro-interactions, and design QA.
  • Experience designing for iOS, Android, and web.
  • Understanding of Apple's Human Interface Guidelines and Material Design patterns.
  • Strong visual design fundamentals: typography, layout, and color with outstanding visual design skills.
  • Proficiency with Figma, prototyping tools, and design systems.
  • Experience making product decisions grounded in data and user research, and refining designs based on results.
  • Ability to collaborate across functions and cultures, low-ego, self-driven, bias for action.
  • Able to travel internationally without restriction.
  • Experience localizing a global service or designing products for international markets.
  • Understanding of users in Asian markets (Japan, India, etc.) or experience with localization projects.
  • Product design experience improving user acquisition and retention in partnership with Growth or Marketing.
  • Portfolio demonstrating launching and scaling products for large user bases across multiple markets.
  • Experience designing onboarding, profile, and Trust & Safety journeys.
  • Experience with quantitative research, surveys, and usability testing for iteration.
  • Experience leveraging AI tools and the AI ecosystem to enhance design workflows.
  • Professional working proficiency in English (Seoul-based, cross-timezone collaboration).

Match Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.

  • Retirement Support Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
  • Parental & Family Support Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
  • Leave & Time Off Breadth Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.

Match Group Insights

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The Company
HQ: Dallas, TX
1,400 Employees
Year Founded: 1995

What We Do

Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.

Why Work With Us

Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.

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