Product Communications Lead

Posted One Month Ago
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Dallas, TX, USA
In-Office
Senior level
Blockchain • Fintech • Financial Services • Cryptocurrency • Web3
The Role
Leads product, technology, AI, regulatory, and licensing communications for Blockchain.com. Owns product launch messaging, earned and owned media strategy, press and influencer relationships, thought leadership, executive social content, award submissions, blog posts, and press releases. Translates complex crypto, financial, technical, and regulatory topics into compelling narratives that build visibility, trust, and adoption across consumer and institutional audiences.
Summary Generated by Built In

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for an experienced Communications Lead to help shape the next chapter of Blockchain.com’s product innovation, regulatory strength, and technology story.

As Product Comms Lead, you will manage communications and content around our product announcement pipeline, innovation narrative, licensing wins, and technology thought leadership across Blockchain.com’s consumer and institutional portfolio. You will be responsible for making Blockchain.com highly visible, relevant, and recognized as a leading force in the industry among press and other key stakeholders who engage with our content.

This person will be responsible for making Blockchain.com highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content. You will lead the tech-forward earned (PR) and owned media strategy and execution across major launches, evergreen blog and thought leadership content, and select regulatory/policy news cycles.

The ideal candidate is equal parts crypto-native storyteller and comms tactician. You aren't just a media hound; you are a strategic comms pro who knows how to position cutting-edge tech, products and regulatory progress so that they accrue to the overall narrative we’re building for Blockchain.com. You understand what makes press tick and can get them to write, but you’re also able to weave a technology story through other channels, from written blog content to executive social to awards submissions.

The right candidate combines a deep literacy of the crypto industry and its influencers (traditional press and emergent) with a proven ability to turn complex financial concepts, products, AI advances and regulatory milestones into compelling storylines, press coverage and content that drives attention, trust and adoption.

WHAT YOU WILL DO

  • Narrative & Strategy: Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI, and regulatory/compliance.
  • Product Launch Comms: Own end-to-end comms for a consistently full pipeline of product launches. Work with Marketing and Product on comms plans to ensure Marketing’s product campaigns support and are supported by Comms-led work.
  • Regulatory Comms: Lead announcements of licensing, regulatory, and compliance milestones. Input into how Blockchain.com contributes to the wider regulatory and policy conversation.
  • AI Positioning: Define and champion Blockchain.com’s position on AI and storytell around how AI improves what we build internally and in customer-facing products.
  • Tech Media & Influencer Relations: Own key press and influencer relationships and proactive and reactive opportunities across product and technical topics. Widen the set of emerging influencers we reach with innovation news.
  • Thought Leadership: Build high-impact platforms for product, technical, and AI spokespeople, including proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
  • Content Creation: Write compelling product-focused content, including blog posts, press releases, and executive (and occasionally corporate) social posts.

WHAT YOU WILL NEED

More than 5 years of experience leading branches of a crypto, DeFi, fintech, or an adjacent comms program.

  • Deep crypto literacy, with an aptitude for learning more and going deep on Blockchain.com’s business, product and regulatory roadmap.
  • Proven track record of announcing complex technical products and translating them into simple, high-impact value propositions that resonate with press and other audiences.
  • Strong cross-functional collaboration, with experience partnering on workflows across Product, Marketing, Strategy, Legal and Compliance.
  • Exceptional editorial skills enabling you to write, edit, and distill both high-level concepts and granular crypto technical or regulatory details.
  • Comfort working in a hyper-fast, high-judgment environment where market conditions change daily.

NICE TO HAVE

  • Existing crypto industry media and influencer relationships
  • Experience with comms/content about trading products, derivatives, options, perps, prediction markets, etc.
  • Experience with comms/content centered on regulatory, licensing or policy topics.

COMPENSATION & PERKS

  • Competitive salary and meaningful equity in an industry-leading company.
  • Based in our Dallas office with four days per week in-person collaboration
  • Daily free lunch at the office
  • ClassPass to keep you moving and well
  • Apple equipment to do your best work
  • The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
  • Flexible, modern, and people-first work culture

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

The personal data you provide will be used by Blockchain to process your application. To learn more about your rights, see our Applicant Privacy notice.

Skills Required

  • More than 5 years of experience leading communications programs in crypto, DeFi, fintech, or an adjacent industry
  • Deep knowledge of the crypto industry and ability to understand the company's products and regulatory roadmap
  • Proven experience announcing complex technical products and translating them into compelling value propositions
  • Strong cross-functional collaboration experience with Product, Marketing, Strategy, Legal, and Compliance teams
  • Exceptional writing, editing, and editorial skills across technical, regulatory, and executive content
  • Ability to work effectively in a fast-paced, high-judgment environment
  • Existing crypto media and influencer relationships
  • Experience communicating about trading products, derivatives, options, perpetuals, or prediction markets
  • Experience with regulatory, licensing, or policy communications
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The Company
HQ: Dallas, TX
911 Employees

What We Do

Blockchain.com is connecting the world to the future of finance. We are the most trusted and fastest growing crypto company, helping millions across the globe – from single individuals to the largest institutions – have an easy and safe way to buy, sell and store cryptocurrency. Known as the world's most popular crypto wallet, Blockchain.com is on a path to revolutionizing the $14T financial services industry. Blockchain.com is backed by leading investors including Lightspeed Venture Partners and Google Ventures.

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