- Purpose of the Role: The Product & Brand Communication Manager is responsible for E2E development of content across all products and all digital channels to support commercial agenda and e-commerce ambition. Develop and implement, together with communication team and agencies, short and medium-term communication and media strategy to support NN’s business objectives, while ensuring alignment with NN Group’s brand communication strategy
- Social media strategy and development and implementation of plans by channel to help the e-commerce ambitious
- Influencers strategy in strong correlation with social media objective
Key Responsibilities:
- Develop communication strategy development, communication plans development and integrate:
- Product communication strategy and plans, qualified toolkit development based on customer insights as key enabler for product benefits awareness and purchase intent increase
- Brand communication plans (brand campaigns, PR, social media channels), and their impact at the organizational level, ensuring the best image of NN Romania in relation to clients, the public, media channels, and other relevant entities.
- Media strategy and planning in line with media landscape evolution
- CSR strategy and planning
- Developing cascading choices for Marketing and communication budget in line with commercial ambitions and ROI principle
- Content creation: coordinating Creative /Digital Agency/freelancers for creating monthly content/calendar for all media channels/platforms,
- Monitor Media/ trends to improve the presence of the brand in the market/ the visibility and efficiency of campaigns
Managing all social media channels and creating relevant and engaging content for it - Set objectives for each campaign and communication channel within the area of control, monitor their progress, and enable corrective measures when necessary.
- Select and coordinate relevant external agencies (Creative, Digital etc)to support NN increase relevancy ambition
Requirements:
- Commercial profile with minimum of 7 years of proven experience in brand/ product management, all 4Ps
- Previous commercial experience is a must;
- Proficiency in developing and implementing communication strategies, plans, toolkits across all products /channel; from Bid Idea to Campaign idea and campaigns across digital channels.
- Strong leadership and team management skills. Excellent communication and interpersonal skills.
- Ability to work collaboratively with various departments and external partners.
- Bachelor's degree in marketing, Communications
- Fluent in English.
What we offer
- We are a Top Employer certified company and we strive to constantly become better for both our clients and employees;
- We value expertise, creative ideas, and curiosity, so you will always find support in implementing new and more efficient ways of doing things;
- We have great ambitions, so you will have the chance to make a visible impact;
- We have a very nice office in a non-crowded, central area of Bucharest, very close to the subway;
- We offer a hybrid way of working, flexible working hours, and the option to work from abroad for up to 60 days per year, so you can make the most out of your time;
- We offer a great benefits package to help you protect yourself and the ones that matter most to you, including surgery insurance, private healthcare subscription, dental subscription, life insurance, voluntary pension, massage and fruits in the office, and Bookster and HILIO (ex-ATLAS) memberships;
- We offer development programs (if you come with the desire to grow, we stand by you);
- Up to 27 vacation days according to your tenure, because fun and relaxation are also important.
The monthly salary range for the Product & Brand Communication Manager role is between 17.300 - 29.700 lei gross.
The salary range showcased is only indicative. The final benefits package will be agreed upon during final negotiations with each candidate, by considering different criteria, such as the experience and skills level. Therefore, the finally agreed salary will stay confidential, as per the applicable law and we reserve the right to apply adjustments to the offer at any time during the hiring process.
At NN we believe a diverse workforce allows us as a company to better serve our customers. NN Romania employs a variety of nationalities, languages and cultures, and we aim to create an environment where diversity can flourish. We foster a culture that welcomes and respects everyone.
NN wants to ensure equal opportunities and reward for all employees and extends employment opportunities to all qualified applicants and employees regardless of their age, race, religion, gender, sexual orientation, or disability.
What We Do
NN Group is an international financial services company, active in 11 countries, with a strong presence in a number of European countries and Japan. Our roots lie in the Netherlands, with a rich history of more than 175 years.
With our 16,000 employees, NN Group provides retirement services, pensions, insurance, banking and investments to approximately 19 million customers. NN Group includes Nationale-Nederlanden, NN, ABN AMRO Insurance, Movir, AZL, BeFrank, OHRA and Woonnu.
NN Group opened for trading on 2 July 2014 on Euronext Amsterdam under the symbol ‘NN’ after its initial public offering (IPO).
For more than 175 years, our company has merged, grown and changed, but the core of who we are has remained the same. At NN Group, we put our resources, expertise, and networks to use for the well-being of our customers, the advancement of our communities, the preservation of our planet, and for the promotion of a stable, inclusive, and sustainable economy.
Our purpose is to help people care for what matters most to them. Because what matters to them matters to us.
