About this role
We're looking for a savvy, intellectually curious, and dynamic self-starter to join our team as Senior Product Manager, Marketing Technology.
You’ll be able to balance ambiguity and tackle a new challenge with a proven track record for managing multiple projects and business partners. You’ll work cross-functionally to gather requirements to develop the web product roadmap, discover new indicators of success and track how changes you champion create business value.
This role spans the cohort of brands in Kape Technologies, so it's a great opportunity to learn and manage projects across brands.
Role Responsibilities
Our ideal candidate will be a product manager experienced in building web experiences, working with and customizing content management systems and building workflows for delivering and localizing content at scale. You’ll work closely with our dedicated marketing technology team to prioritize and communicate your vision to improve usability of all our web applications and to increase the speed and quality of delivery of web content created by our content team.
You should understand website metrics and sub-metrics like speed rate, session times, bounce rates and page-indexing scores, and have worked with content management systems (at the minimum as a user) and furthermore, you should be comfortable with implementing tools and projects to improve all of these.
Specifically, you will:
- Develop & communicate the web product & technology roadmap.
- Champion the business case for strategic web initiatives with internal stakeholders, demonstrating the value that each proposal brings to the business with a focus on improving the web experience & site performance across all devices and browsers.
- Define the system that allows other people to split test web functionality and accurately measure the results of tests we run.
- Partner with the marketing teams and technical product managers to define the business requirements or challenges and guide the team towards the solutions (new features and capabilities).
- Provide tooling and technology to the SEO, inbound marketing, PPC and affiliate marketing teams to help them monitor and improve web performance and conversions.
- Oversee new web content & new modules in the CMS tools we use
- Build, iterate and improve processes for the interface between marketing teams and our website.
- Work with the content team to improve processes and augment internal applications for writing, previewing, editing and delivering content via the website.
- Work with the localization team to raise the efficiency and accuracy of localizing large amounts of content in more than 24 languages. Define improvements in internal tooling to aid this.
- Follow trends and technologies that could potentially be applied to improving conversions, user experience or provide new channels for reaching customers.
Your success will be evaluated by:
- Satisfaction of internal customers
- Ease of use of internal tooling.
- Increasing speed and quality of internal users delivery of content and web content.
- Enabling higher volumes of split tests through all our web applications.
- Building and maintaining a great website:
- Capable of serving millions of customers quickly & reliably around the world.
- Accessible to all kinds of users, regardless of disabilities.
Role Requirements
- 5+ years of digital product management experience (ideally in an eCommerce and/or SaaS business)
- Experience managing or using content management systems
- Worked closely with designers and development teams
- Strong analytical and problem-solving skills
- Outstanding communication (both written and oral)
- Experience in managing cross-functional partners and multiple stakeholders
- Comfortable working with remote, geographically dispersed teams and across multiple time zones
- Comfortable working on high visibility projects that span across multiple departments and working with senior leadership
Nice skills to have, but not required (if any)
- HTML/CSS
- Agile Development Methodologies
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.
What We Do
The leading VPN company. Building a safer, better digital world.
