Private Wealth, Marketing Analytics - Senior Associate

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®.

With over $315 billion in assets under management as of March 31, 2026, we invest across three multi-strategy platforms: Credit, Real Assets and GP Strategic Capital. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,390 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com

This role is in office Monday to Friday.

The Role

The Data & Analytics team supports global Private Wealth by providing reporting, analytics, scalable processes, and reliable data across systems that drive growth, enhance client experience, and support key decisions. The team partners closely with Global Client Marketing to deliver clear, credible insights that support engagement, fundraising, and business outcomes. 

Blue Owl is seeking a Senior Associate, Marketing Analytics to serve as the dedicated analytics partner for Private Wealth marketing initiatives. This role is responsible for translating marketing and sales data into clear insights, building dashboards and reports that demonstrate performance, ROI, and impact on fundraising efforts. The Senior Associate will specialize in thoughtful and actionable data visualization, ensuring metrics are consistently defined and measured, and synthesizing results into key findings that inform marketing and distribution decisions. 

Responsibilities

• Lead the analytics partnership with Private Wealth Marketing, translating campaign, paid media, and digital engagement data into clear performance KPIs, executive-ready reports or dashboards, and insights that inform investment decisions and maximize marketing effectiveness. 

• Own and champion Tableau as the core marketing analytics platform, delivering clear, intuitive and consistent reporting on campaign performance, digital engagements, and ROI. 

• Partner with Global Client Marketing to develop and maintain KPIs and ROI frameworks that measure the impact of marketing investments on fundraising and business results. 

• Analyze marketing data points across channels including web, email, events, content, and paid media, with a focus on engagement, lead progression, and downstream impact. 

• Identify trends and opportunities to improve marketing campaigns, messaging, and client journeys, turning data into practical recommendations. 

• Seamlessly navigate data points within HubSpot, Salesforce, and other Private Wealth data platforms. Coordinate closely with technical teams to ensure reliable availability of marketing data across new and existing initiatives. 

• Act as a data steward for marketing analytics, ensuring CRM, campaign, and digital data are used consistently and flagging data quality issues that affect reporting or compliance. 

Qualifications

• Bachelor's degree in marketing, finance, or data and analytics related fields preferred 

• 5+ years of experience in marketing, growth analytics, or business intelligence, ideally within alternative investments or asset management, supporting fundraising, distribution, or client engagement initiatives. 

• Proven experience working with CRM and marketing platforms and reconciling data across systems to produce consistent and actionable reports and dashboards 

• Strong experience with Tableau or similar data visualization tool; ability to create actionable and compelling data visualizations 

• Proficiency in SQL; demonstrated ability to extract meaningful insight from raw data 

• Experience with HubSpot, Salesforce, or other CRM systems preferred 

• Experience working with modern data warehouses (e.g., Snowflake) 

The base annual salary range for this New York City-based position will be $135,000 to $160,000. Actual salary offered will be based on the candidate’s skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.