Principal Software Engineer, Full Stack

Posted 2 Days Ago
Be an Early Applicant
6 Locations
In-Office
197K-345K Annually
Expert/Leader
Cloud • Software
If you’re ready to build your future — and the future of technology — then you’re in the right place.
The Role
Lead architecture and technical strategy for Event Technology and public web experiences. Design scalable AI-integrated systems, ship production-grade front-end and back-end software, ensure observability and resilience, evaluate human/AI-generated code, mentor engineers, and collaborate across product, UX, and cross-functional teams.
Summary Generated by Built In

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Software Engineering

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Team

The Event Technology team delivers a cutting-edge technology stack that enhances in-person, digital, and on-demand experiences across Salesforce's event portfolio. Our industry-leading platforms and solutions help connect target audiences to the content they need, when and where they need it — making it as easy as possible for them to learn how to use Salesforce products and drive business growth.

About the Role

Salesforce delivers world-class events, both in-person and virtually. As the Principal Engineer focused on architecture priorities for the Event Technology portfolio, you will play a crucial role in defining and driving the technical vision and strategy. You will oversee the architectural integrity of our platforms and ensure they align with our future state objectives, and will play a part in transforming how we work through helping define how we integrate AI tools into our daily workflows.

This leadership role requires a deep understanding of software development, architecture principles, AI fluency and a passion for innovation and excellence in scalability, performance, observability, and user experience. In addition to Events Technology, you will play a part in other public web experiences including www.tableau.com, www.mulesoft.com, and "role based" sites such as the developer, admin, and architect subdomains of Salesforce.com.

"You build it, you own it." Our engineering teams are responsible for the ongoing maintenance of our apps. Therefore this role will at times require active engagement on deployments, monitoring, incident management and response, vendor oversight, and general ongoing operational activities.

What You'll Be Doing

  • Build and ship high-quality, production-grade software using modern engineering practices, with AI as a core part of your development workflow — pushing the boundaries of AI development tools to deliver secure, optimized, and high-quality code.

  • Design and orchestrate complex systems where AI agents integrate seamlessly into human workflows, driving efficiency and innovation at scale.

  • Contribute to building and maintaining the shared system context, an explicit repository of system designs, constraints, and standards that enables AI to operate accurately and reliably.

  • Critically evaluate code (Human or AI-generated) for correctness, quality, security, and performance .

  • Lead the architectural strategy and direction for the Event Technology and websites portfolio, ensuring alignment with Marketing Technology's overall technology vision and business goals.

  • Strategically plan, design, and execute the implementation of highly scalable solutions that meet current and future business needs.

  • Collaborate with Architects, Lead Engineers, Product, UX, and cross-functional teams in the application design process, contributing innovative ideas and technical expertise.

What We're Looking For

Required Skills

  • 10+ years of professional software development experience in designing, building, scaling, and maintaining production systems.

  • A demonstrated, genuine AI-first approach to engineering — using AI to move faster, build fluency across the stack, and contribute well beyond your core specialty.

  • Proven experience leveraging AI tools (Claude, Cursor, etc.) in daily workflows and the ability to uplevel other engineers' usage of AI tools.

  • Advanced prompt engineering skills and the ability to write precise, structured prompts and cultivate the system context that makes AI outputs reliable, secure, and production-ready.

  • Proven experience in a technical leadership role, including architecture, design, and implementation of complex software systems.

  • Strong understanding and embodiment of service ownership principles; expertise in building observable and resilient systems with the ability to proactively prevent issues before customers notice.

  • Proven ability to mentor team members to support their understanding and growth of software engineering concepts and aid in their technical development.

  • Experience developing front-end and back-end software, preferably including JavaScript with TypeScript, with frameworks such as React, runtimes including Node.js, and CSS frameworks such as Tailwind or Sass.

  • Experience building high-scale microservices on AWS (preferred), GCP, or other public cloud substrates. Examples of AWS services we use include Lambda, DynamoDB, SNS, SQS, EventBridge, API Gateway, and more.

  • Expertise in consuming (and ideally building) GraphQL and RESTful APIs and strong understanding of API security best practices.

Preferred Skills

  • Knowledge of mobile and cross-platform/browser test automation.

  • Experience with Snowflake, Google Analytics, and configuring CDNs such as Akamai.

  • Proven ability to collaborate closely with cross-functional teams, including product managers, designers, and other engineering teams, to deliver exceptional user experiences.

  • Strong understanding of Agile methodologies: Scrum and Kanban.

  • Bachelor's or Master's in Computer Science, Technology, or equivalent experience.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $197,300 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $237,700 - $344,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Skills Required

  • 10+ years of professional software development experience
  • AI-first engineering approach and experience using AI in development workflows
  • Proven experience leveraging AI tools (e.g., Claude, Cursor) in daily workflows
  • Advanced prompt engineering skills and ability to build system context
  • Proven technical leadership in architecture, design, and implementation of complex systems
  • Service ownership experience building observable, resilient systems
  • Proven ability to mentor and develop engineering team members
  • Experience developing front-end and back-end software, including JavaScript and TypeScript
  • Experience with React and Node.js
  • Experience with CSS frameworks such as Tailwind or Sass
  • Experience building high-scale microservices on AWS, GCP, or other public cloud
  • Experience consuming and building GraphQL and RESTful APIs and applying API security best practices
  • Knowledge of mobile and cross-platform/browser test automation
  • Experience with Snowflake
  • Experience with Google Analytics
  • Experience configuring CDNs such as Akamai
  • Strong understanding of Agile methodologies (Scrum and Kanban)
  • Bachelor's or Master's in Computer Science, Technology, or equivalent experience

Salesforce Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.

  • Fair & Transparent Compensation Pay is positioned as above-market in the U.S., with multiple peer-reported benchmarks converging around a similar median total compensation figure. Compensation is also framed as broadly viewed as fair in aggregate, even while acknowledging variation by role and group.
  • Parental & Family Support Parental leave is described as notably generous for U.S. caregivers, with additional supports like gradual return-to-work and doula reimbursement. Family-building programs are also emphasized through fertility/adoption/surrogacy support with sizeable reimbursement limits.
  • Wellbeing & Lifestyle Benefits Mental-health and coaching offerings are highlighted as accessible supports alongside financial-wellbeing tools. Volunteer Time Off and donation matching are presented as distinctive lifestyle-aligned benefits that add value beyond cash compensation.

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The Company
HQ: San Francisco, CA
72,000 Employees

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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