Principal Sales Revenue Planning

Posted 6 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
175K-200K Annually
Senior level
eCommerce • Fashion • Retail • Sales
Promoting the circular economy and empowering consignors & buyers to extend the life of luxury goods
The Role
Lead annual and quarterly sales planning, forecasting, and territory design for a retail marketplace. Build models and analytics to set targets, optimize capacity, size new revenue streams, and present insights to senior leaders. Drive process and tooling improvements, partner cross-functionally with Sales, Finance, Merchandising, Marketing, and Operations, and hire and develop a strategic planning team.
Summary Generated by Built In
About The RoleAs a Principal Sales Revenue Planning at The RealReal, you will lead our annual planning cycle, revenue forecasting, and strategic roadmap development. In this role, you will sit at the intersection of Sales, Finance, Marketing, Business Intelligence, and Operations, serving as the primary architect of our marketplace's supply plan. You will be responsible for annual planning and forecasting key sales metrics (e.g., opportunities, conversion, etc.), consignment supply, and emerging revenue streams (such new channel development, international, etc.).
We are looking for a highly collaborative leader to work cross-functionally and innovate our planning processes. The ideal candidate has a deep understanding of retail marketplace economics, excels at translating complex data sets into actionable business strategies, and has a proven track record of driving profitable growth in a fast-paced environment.

What You Get To Do Every Day
  • Target Setting & Capacity Planning: Lead annual and quarterly sales planning processes, including channel/regional target-setting, territory design, and headcount capacity planning. Collaborate with Sales Leadership to align plans and resource allocation with strategic priorities and market opportunities

  • Territory Design & Optimization: Design and optimize data-driven channel strategy and sales territories to maximize market coverage, eliminate friction, and unlock revenue opportunities.

  • Strategic Roadmap Development: Partner with Revenue Strategy, Sales Leadership, and Product teams to evaluate, model, and size the revenue potential of new business models, strategic initiatives, product features, and geographic expansions.

  • Sales Forecasting: Develop and maintain accurate forecasts for revenue, aligning with company goals, strategic initiatives and trends. Create short-term and long-term financial models to predict sales performance and inform resource allocation. Partner with Merchandising, Marketing, and Finance to ensure sales plans align with overall company financial plans.

  • Insights & Reporting: Build and maintain analytics tools and models to track sales performance. Lead presentations with senior leadership, highlighting key trends, risks, and opportunities. 

  • Process Innovation: Streamline forecasting and analytics processes to enhance efficiency and scalability. Evaluate potential tooling and oversee the design and implementation of new modeling, reporting, dashboards and insights.

  • Cross-Functional Collaboration: Work closely with Finance, Merchandising, Marketing and Operations to align sales forecasts with company-wide financial goals. Partner with Revenue Operations teams to integrate forecasting into territory and compensation strategies.

  • Leadership: Build a team of Strategic Planners; guide and develop. 

What You Bring To The Role

Minimum Requirements:

  • Education: Bachelor’s degree in Finance, Economics, Statistics, Business, or a highly quantitative field. An MBA or equivalent advanced degree preferred.

  • Experience: 7+ years of experience in strategic finance, revenue management, analytics, or management consulting.

  • Analytical Experience: Mastery of advanced financial modeling and analysis. Expert-level proficiency in Excel/Google Sheets. Familiarity with BI tools (e.g., Tableau, Looker, Power BI).

  • Sales Model & Resource Understanding: Deep familiarity with Sales funnel metrics (leads, conversion, GMV) coupled with a strong operational understanding of sales capacity modeling, territory allocation, and headcount optimization

  • Forward-Looking, Tech Savvy: Experienced with planning software and tools, with a strong interest in emerging revenue technologies, specifically with enhancements in planning and forecasting.

  •  Communication & Alignment: Exceptional written and visual communication skills, with a proven ability to present insights clearly to sales leaders and cross-functional partners.

  • Strategic Thinker: Ability to operate at a high strategic level while maintaining a granular understanding of the operational drivers of the business.

  • Execution & Ownership: A strong sense of urgency, structural organization, and ownership required to manage complex process lifecycles from initial discovery and synthesis to successful business handoff.

Compensation, Benefits, + Perks
  • Employee Stock Purchase Plan

  • 401K with Company Match

  • Medical, Dental & Vision Insurance

  • Paid Parental Leave

  • 9 Paid Company Holidays

  • Flexible Time Off (With Manager Approval)

  • Find out more about our Benefits here.

The expected salary range for this role is $175,000.00-$200,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.


The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service. 


The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

Skills Required

  • Bachelor's degree in Finance, Economics, Statistics, Business, or a quantitative field.
  • MBA or equivalent advanced degree.
  • 7+ years of experience in strategic finance, revenue management, analytics, or management consulting.
  • Mastery of advanced financial modeling and analysis.
  • Expert-level proficiency in Excel and Google Sheets.
  • Familiarity with BI tools such as Tableau, Looker, and Power BI.
  • Deep familiarity with sales funnel metrics and sales capacity, territory allocation, and headcount optimization.
  • Experience with planning software and forecasting tools and interest in emerging revenue technologies.
  • Exceptional written and visual communication skills and ability to present to senior leadership.
  • Demonstrated leadership experience building and developing strategic planning teams.

The RealReal Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The RealReal and has not been reviewed or approved by The RealReal.

  • Healthcare Strength Health coverage includes multiple medical, dental, and vision options along with six free therapy sessions, and company HSA contributions for high‑deductible plans.
  • Parental & Family Support Family-building support includes inclusive fertility coverage with a high lifetime maximum and up to 10 weeks of paid parental leave plus additional disability pay for birthing parents.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a 15% discount is available to both full‑ and part‑time employees, expanding total compensation beyond base pay.

The RealReal Insights

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The Company
HQ: San Francisco, CA
3,300 Employees
Year Founded: 2011

What We Do

The RealReal is the world’s largest online marketplace for authenticated luxury retail. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day.

Why Work With Us

We are looking for smart and talented people who are creative, enjoy working in a fast-paced environment, and want to be part of a team that is reinventing the digital marketplace as you know it!

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