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Role Description: Principal Public Relations - EMEA
Role Purpose:
As Wasabi expands our presence across Europe, we are seeking an experienced and resourceful Public Relations Lead to join our award-winning corporate communications team, named by PR Week US as the Most Outstanding In-House Team 2024. The EMEA Public Relations Lead will be a key player in shaping and executing Wasabi's PR strategy across the EMEA region. This role requires deep understanding of the technology sector, strong media relations skills, and the ability to craft compelling narratives that enhance Wasabi's brand reputation. You will need to collaborate closely with senior executives and regional stakeholders to bring business goals to life through PR.
*Principals only. No recruiters.
Responsibilities:
- Strategic PR Planning:Develop and activate a robust PR strategy for EMEA that aligns with Wasabi’s corporate goals and also addresses regional dynamics. This includes maintaining Wasabi’s EMEA news and events calendar and executing effective PR support.
- Corporate Communications: As a member of the corporate communications team, provide timely, regional business and market insight to corporate team to enhance Wasabi’s global comms strategies, policies, and processes. Localize corporate initiatives for the EMEA region.
- Media and Analyst Relations: Maintain strong relationships with media contacts across EMEA. Pitch stories, secure media coverage, and manage EMEA press inquiries to enhance Wasabi's media presence and reputation. Support regional analyst relations activity as needed.
- Stakeholder Engagement: Position yourself as a strategic partner with key stakeholders, including Wasabi EMEA’s GM and its Marketing Director, to translate core regional business objectives into effective storytelling.
- Agency Management: Manage Wasabi’s EMEA PR agency, effectively sharing corporate information and driving media placements, proactivity, and creativity. Ensure all deliverables are met in a timely manner.
- Global collaboration: Collaborate with other internal teams, likesocial media, product, channel, and executive leadership, to influence in-region strategies.
- Measurement and Reporting: Oversee regular reporting for the region and provide analysis on the effectiveness of PR campaigns and performance. Use data to inform PR strategies.
Requirements:
- 8-10 years of experience in public relations, with a strong background in technology or SaaS sectors. PR agency experience preferred.
- Bachelor’s degree required, preferably in Business, Communications or a similar field.
- Proven track record of securing consistent and impactful media coverage in the EMEA region.
- Proficiency in PR tools and platforms for media monitoring and analytics, such as Cision, Meltwater, Qwoted, and others.
- Ability to partner collaboratively with key stakeholders across business functions.
- Can effectively measure PR outcomes and communicate its value to key EMEA stakeholders.
- Prior influencer/analyst relations experience a plus.
- Ability to work independently and collaboratively in a fast-paced, global environment.
What the Team is Saying
What We Do
Recognized as one of the technology industry’s fastest growing companies, Wasabi is on a mission to store the world's data by making cloud storage affordable, predictable and secure. With Wasabi, visionary companies gain the freedom to use their data whenever they like without being hit with unpredictable fees or vendor lock-in. Instead, they’re free to build best-of-breed solutions with the industry’s fastest-growing ecosystem of independent cloud application partners. Customers and partners all over the world trust Wasabi to help them put their data to work so they can unlock their full potential.
In September 2022, Wasabi achieved unicorn status following $250M in funding. To date, Wasabi has raised over $500M at a $1.1B valuation.
As leaders in our community, Wasabi strives to always inspire by example and give to those who are most in need. We team up with our partners in a purposeful way to create corporate social responsibility initiatives that will make a true impact in a way that is authentic to who we are. Our community engagement programs include Veteran Support like the Run to Home Base, Female Empowerment, Educational Opportunities, Non-Profit Storage Donations, and more. We also created a unique music and arts CSR program to bring the power of music and the arts to those who need it worldwide. The Red Hot Beats program launched with our partners at the Liverpool Football Club Foundation promotes mental health and wellness through music therapy for young people in the Liverpool area. Meanwhile our founding partnership of the MGM Music Hall at Fenway supports arts access, education, and opportunity for students and emerging artists in New England.
Why Work With Us
At Wasabi, we know that product alone does not make a company. We empower our employees to thrive by prioritizing their personal lives and showing trust in their abilities, and as a result, they bring remarkable energy and enthusiasm to their careers at Wasabi.
We have team members from every corner of the globe, including the US, Europe, & Asia.
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Wasabi Technologies Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Wasabi has a full remote work policy. However it maintains its corporate office and encourages employees to use it when they need to.
