Make a real difference with your product marketing skills. At SheerID, we're building the future of data-driven marketing with our innovative Audience Data Platform, empowering businesses to understand and connect with consumers in powerful new ways. SheerID’s mission is to deliver a seamless verification experience for millions of users monthly, enabling access to exclusive offers while safeguarding data privacy.
As Principal Product Marketer, you will develop product positioning and go-to-market strategies for our Audience Data Platform. You'll conduct market research, create messaging and GTM materials, and work cross-functionally to drive product adoption and revenue growth.
Role Specific Job Duties:
Market Research & Insights
- Drive market intelligence strategy and establish research frameworks to understand evolving buyer needs and market dynamics
- Design and oversee customer research programs including interviews, win/loss analysis, and surveys across multiple product lines
- Contribute to competitive intelligence, defining competitive positioning strategy and creating scalable assets for GTM teams
- Partner with Product and Executive leadership to translate market insights into strategic roadmap recommendations and business opportunities
- Serve as thought leader and subject matter expert on B2C marketing technology
- Define and own GTM strategy for major product initiatives, including new products and feature launches
- Establish product positioning and messaging architecture that differentiates our platform in market
- Build scalable GTM frameworks, playbooks, and enablement programs that drive consistency across GTM teams
- Own business outcomes for strategic GTM initiatives, tracking pipeline contribution, adoption metrics, and revenue impact
- Drive cross-functional alignment with Product, Sales, Customer Success, and Marketing leadership
Required Skills / Experience:
- 5-7 years in B2B SaaS Product Marketing
- Strong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms)
- Experience designing and executing market research and competitive analysis
- Excellent writing and communication skills
- Analytical with experience in pipeline, adoption, and conversion metrics
- Ability to work cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing
- Bachelor's degree in Marketing, Business, or related field
SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Please be aware that any communication related to this job posting will only come from email addresses ending in @sheerid.com. We strongly advise against engaging with any outreach from other sources, as they may be fraudulent.
To ensure your safety, please note that we will never:
- Provide screening questions via email
- Extend a job offer without a formal interview process
- Request any personal information (such as Social Security numbers, banking details, etc.) through email or messaging platforms
If you receive any unsolicited requests or suspect fraudulent activity, please report it immediately. Your safety and privacy are of the utmost importance to us. Thank you for your attention and caution.
Top Skills
What We Do
SheerID’s leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver gated offers and experiences to high-value customer segments while mitigating fraud and minimizing friction. By using authoritative data sources to verify credentials in real-time within an organization’s brand experience, SheerID delivers a seamless customer experience that reduces churn and fuels loyalty to drive revenue growth. As a result, the world’s biggest brands – including Amazon, Lowe’s, Spotify, and T-mobile – rely on SheerID as their trusted verification partner.
