The Role
Are you a senior product leader who wants to drive transformational change at scale, has deep expertise in product-led growth, and is passionate about empowering small businesses to compete in the digital economy? If so, continue reading!
ABOUT US:
ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:
This is a rare opportunity to join a mission-oriented company at a pivotal moment in its journey. As Principle Product Manager for Product-Led Growth & Platform, you'll lead ChowNow's transformation into a self-service powerhouse, fundamentally changing how restaurants discover, adopt, and expand their use of our platform.
What makes this role truly unique is the combination of strategic importance and hands-on execution. You'll work directly with the executive team to reimagine our go-to-market approach while building the actual products that bring this vision to life. One quarter you might be designing our first freemium offering, and the next you could be architecting our API platform for third-party developers.
This role reports to the Senior Vice President of Product & Design; No Direct Reports
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.
Key Responsibilities:
- Drive Product-Led Transformation:
- Partner with the executive team to reimagine ChowNow's go-to-market strategy through self-service
- Lead the transition from sales-led to product-led growth, setting the vision and roadmap
- Build ChowNow's new self-service onboarding experience
- Create viral growth loops that help restaurants organically discover and adopt our platform
- Own the Restaurant Journey:
- Take full ownership of the restaurant lifecycle from first touch to power user
- Reduce time-to-first-order from days to minutes through intelligent onboarding
- Build activation playbooks that adapt to different restaurant types and needs
- Systematically improve conversion at every stage of the funnel
- Build Platform Infrastructure:
- Design authentication and payment systems that support self-service at scale
- Create APIs and developer tools that enable third-party integrations
- Ensure platform reliability and performance as we scale
- Balance simplicity for restaurant owners with power for advanced users
- Drive Measurable Impact:
- Define and track north star metrics for product-led growth
- Run experiments to optimize conversion, activation, and expansion
- Build data infrastructure to understand user behavior and identify opportunities
- Present insights and recommendations to executive team
- Collaborate Cross-Functionally:
- Partner with Sales and Marketing to align PLG with internal stakeholders
- Work with Engineering to build scalable, reliable platform features
- Collaborate with Customer Success to understand restaurant needs
- Influence company-wide shift toward product-led thinking
You Should Apply If You Have:
- Product Leadership Experience: 8+ years of product management with 3+ years focused on product-led growth
- A proven track record of building successful self-service products from 0 to 1
- Experience leading PLG transformation at a B2B SaaS company. Strong technical background with platform/infrastructure products
- A Strategic + Operational Mindset: You are equally comfortable setting multi-year platform strategy and debugging conversion funnels
- An ability to balance long-term vision with short-term wins with experience influencing executive teams and driving organizational change
- A track record of turning ambiguous problems into clear solutions
- Analytical Rigor: You have deep expertise in growth metrics, cohort analysis, and experimentation with strong SQL skills and comfort working with data pipelines
- The ability to quickly identify opportunities through data analysis and experience with product analytics tools
- Genuine excitement about helping independent restaurants succeed with an understanding of restaurant operations and pain points (preferred)
- Experience with SMB or marketplace products with a commitment to democratizing technology for small businesses
- Comfort with API design, authentication systems, and billing infrastructure. Experience with developer platforms or API products (preferred)
- Understanding of modern SaaS architecture and scalability challenges
- The ability to work closely with engineering on technical trade-offs
About Our Benefits:
- Expected Base Salary Range: $193, 800 - $252,000 (depending on candidate location) with the ability to earn a bonus
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Commuter benefits (including Uber Pool).
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.
Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.
Read here about your California privacy rights.
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What the Team is Saying
Kim
Lead Front End Engineer
ChowNow Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes comprehensive medical plans plus dedicated mental‑health support, with extras like fitness stipends and pet insurance. This combination indicates strong core protection with added wellness options.
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Parental & Family Support — Paid parental and family leave are provided, with baby‑bonding time for all new parents and paid pregnancy leave highlighted. These policies signal meaningful support for caregivers during family milestones.
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Leave & Time Off Breadth — Unlimited paid vacation and paid holidays are part of the package. This breadth can enable substantial time away when supported by team norms.
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The Company
What We Do
ChowNow’s vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining. The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, Instagram, Snap, and many others. And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners and the same goes for our culture.
Why Work With Us
Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time.
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ChowNow Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy asks local Los Angeles employees to come in 2 times a week to allow for in person collaboration and cross-functional relationship building. Our open air, Culver City Headquarters is spacious and inviting for teams to be together.
Typical time on-site:
2 days a week
Culver City, CA
The ChowNow HQ is in the heart of LA's tech scene. Culver City is near the beach, the freeways, the airport, & the tech industry action. Just 5 minutes from the vibrant center of Downtown Culver City, team members have the opportunity to explore the local fare to their heart's content.
