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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
As a Principal Designer, you will raise the quality bar, ship world‑class member experiences, and drive innovation across SoFi’s SIPS (Save, Invest, Protect, and Spend) ecosystem. You’ll set a 12–24 month design vision, lead with craft, and use AI‑powered tools to move faster without compromising quality. You influence at the org level while staying hands‑on with the work.
- Lead 0–1 company‑level big bets from problem framing to shipped MVP and iteration creating step‑change value for SoFi members.
- Turn strategy into clear bets, roadmaps, and high‑quality product outcomes.
- Own cross‑surface, system‑level experiences that connect SIPS into a coherent, delightful member journey.
- Model IC leadership: no direct reports; high influence.
- Vision and strategy
- Define and socialize a clear design vision and north stars for one or more SIPS domains.
- Translate vision into decision principles, experience frameworks, and measurable bets.
- Systems and craft
- Architect patterns and systems (tokens, components, journeys) that scale across web, iOS, and Android.
- Champion accessibility (WCAG 2.2 AA), privacy/security by design, and compliant, member‑first solutions.
- Research and data
- Partner with Research and Data Science to de‑risk decisions, validate value, and instrument for learning.
- Use experiments (A/B, holdouts, guardrails) to improve outcomes with confidence.
- Execution and quality
- Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish.
- Unblock ambiguity; simplify complex flows; land production‑ready work faster with AI‑assisted build, testing, and documentation.
- Influence and collaboration
- Build strong partnerships with Product, Engineering, Compliance, Risk, Support, and Marketing/Ops.
- Mentor senior designers; raise org capability through modeling, critique, and improved presentation standards.
- AI‑powered design
- Be a power user of AI‑assisted design and research tools (e.g., Figma AI, Cursor, advanced prototyping, content/UX writing assistants, code‑adjacent tools).
- Establish best practices for prompt design, AI‑accelerated exploration, quick prototyping, and documentation with a human‑in‑the‑loop quality bar.
- Track record leading multi‑team, multi‑quarter initiatives and shipping at scale across mobile and web.
- Mastery in IA, interaction design, and visual systems; you sweat details and can teach others how.
- Strong product sense: you frame problems, make trade‑offs clear, and tie craft to outcomes.
- Comfortable in regulated domains; you partner well with Compliance, Risk/Fraud, and Security.
- Fluency with experimentation, analytics, and instrumentation; you measure what you ship.
- Exceptional storytelling and influence with executives and cross‑functional leaders.
- Deep collaboration skills in distributed teams; you bring clarity, momentum, and calm.
- Tools: Figma and modern prototyping; practical experience with AI‑powered design/research tooling.
- Fintech or personal finance experience; data visualization at scale; marketplace/e‑commerce patterns.
- Systems thinking across platform surfaces and shared services.
Top Skills
What the Team is Saying
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
