Principal, Product Design – Search

Posted An Hour Ago
Be an Early Applicant
3 Locations
Hybrid
224K-387K Annually
Expert/Leader
AdTech • eCommerce • Information Technology • Travel • Generative AI
Helping travelers explore the world. One journey at a time.
The Role
Lead and own the design direction for Expedia Group's AI-powered search experiences. Drive vision, high-fidelity design, prototyping with LLMs, systems thinking, and cross-functional partnership to translate ML into intuitive, scalable search and discovery experiences while mentoring designers and establishing design standards across brands.
Summary Generated by Built In

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.


Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Location: New York, Los Angeles, San Jose, San Francisco, Seattle, Austin, Chicago with other EG Locations up for discussion.

Within Expedia Group, the Experience Design (XD) organization brings together product design, content design, and research to shape experiences that help travelers confidently discover and explore the world.

We’re seeking a Principal, Product Design – Search, to own and advance the design direction for Expedia Group’s search experiences. This role is calibrated as a senior individual‑contributor leadership position, with scope expected to evolve as the Search domain and organization continue to mature.

In this role, you’ll operate as a design and creative authority who leads through vision, judgment, and hands‑on craft—taking on the most complex experience challenges while setting standards others follow. You’ll lead the design of intelligent search as the foundation for travel discovery, planning, and shopping—using high‑fidelity design, systems thinking, and advanced prototyping at a global scale.

Introduction to the team:

We’re a multidisciplinary design team shaping the future of travel through human-centered, AI-powered experiences. Our mission is to help travelers imagine, plan, book, and manage every part of their journey across Expedia Group’s family of brands and platforms — with clarity, delight, and confidence.

In this position, you’ll lead and inspire a team designing Expedia Group’s search experience end to end, set a bold design vision, establish systems that raise the bar for quality, and partner closely with product, engineering, and data science to deliver intelligent, intuitive experiences at global scale—helping define what AI-driven travel design looks like for the entire industry.

In this role, you will:

  • Own and lead the design direction for Expedia Group’s AI‑powered Search experiences, driving outcomes from concept through execution while orchestrating the work across interconnected search initiatives.

  • Define how travelers express intent, explore options, and understand results—bringing clarity, transparency, and trust to complex search interactions.

  • Work hands‑on with high‑fidelity design, prototyping, and systems thinking, while helping shape how search work is sequenced, scoped, and delivered to tackle the most complex discovery challenges.

  • Partner closely with senior leaders in Product, Engineering, Research, and Data Science to coordinate priorities, align roadmaps, and ensure design effort is focused where it matters most.

  • Translate advanced AI and machine‑learning capabilities into intuitive, human‑centered experiences used by millions of travelers worldwide.

  • Establish and scale experience patterns, interaction models, and quality standards across brands and platforms, providing structure and cohesion across parallel search workstreams.

  • Influence and elevate design quality through critique, mentorship, and shared standards—leading by example and helping others deliver at a higher bar.

  • Collaborate across Expedia Group to align Search experiences with the company’s broader AI strategy, shared capabilities, and platform investments.

  • Represent the traveler in senior‑level and cross‑functional forums, influencing decisions that shape the future of travel discovery and intelligent search.

Minimum Qualifications:

  • 12+ years of experience in product design with, at least, 4 years leading design teams at scale.

  • Expertise in search, discovery, or recommendation systems, with a deep understanding of how AI and ML shape relevance, ranking, and explainability.

  • A proven track record of designing experiences that simplify complex information and build trust with users.

  • Skilled in translating ambiguous technical opportunities into clear, inspiring product experiences.

  • Adept at building, scaling, and coaching design teams that deliver at both craft and strategic levels.

  • An exceptional communicator who can bring stakeholders along through strong storytelling and influence.

  • Energized by the challenge of creating travel experiences that feel intelligent, human, and memorable.

  • Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data-informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma, Cursor, etc.

Preferred Qualifications:

  • Deep knowledge of semantic and natural language search, conversational interfaces, and AI explainability principles.

  • Experience working with data scientists and ML engineers to translate advanced models into user-facing experiences at scale.

  • Demonstrated strength in connecting design quality to measurable product outcomes through experimentation and data-driven metrics.

  • Track record of driving design excellence across multiple brands, platforms, and domains in a fast-moving, results-oriented environment.

  • Demonstrated experience taking products from concept to scaled adoption.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. 

The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in San Jose is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.


Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.


Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.


About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.


Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.


Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Skills Required

  • 12+ years of experience in product design with at least 4 years leading design teams at scale
  • Expertise in search, discovery, or recommendation systems and understanding of AI/ML relevance, ranking, and explainability
  • Proven track record designing experiences that simplify complex information and build user trust
  • Skilled in translating ambiguous technical opportunities into clear, inspiring product experiences
  • Adept at building, scaling, and coaching design teams to deliver at craft and strategic levels
  • Exceptional communicator with strong storytelling and stakeholder influence skills
  • Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, and data-informed interaction design
  • Expert knowledge of modern design and prototyping platforms (including but not limited to Figma, Cursor)
  • Deep knowledge of semantic and natural language search, conversational interfaces, and AI explainability principles
  • Experience working with data scientists and ML engineers to translate advanced models into user-facing experiences at scale
  • Demonstrated strength connecting design quality to measurable product outcomes through experimentation and metrics
  • Track record driving design excellence across multiple brands, platforms, and domains in a fast-paced environment
  • Demonstrated experience taking products from concept to scaled adoption

Expedia Group Compensation & Benefits Highlights

  • Wellbeing & Lifestyle Benefits Travel and wellness reimbursements, employee travel discounts, and flexible stipends are presented as standout perks that add meaningful lifestyle value. Mental-health resources and pet support broaden the package beyond core pay.
  • Parental & Family Support Paid parental leave for all parents with additional time for birthing parents, plus adoption, surrogacy, and caregiver support, are highlighted as generous and accessible. Immediate eligibility for parental leave reinforces the family-friendly design.
  • Healthcare Strength Medical, dental, and vision coverage is paired with inclusive healthcare extending to partners and covering fertility and transgender services. Access to mental-health platforms complements the core medical offering.

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The Company
HQ: Seattle, WA
16,000 Employees
Year Founded: 1996

What We Do

Expedia Group, Inc. is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

Why Work With Us

Life at Expedia Group starts with the people and is shaped by how we work together. You’ll join a global community of curious teammates from different backgrounds, locations, and disciplines. Day to day, that means sharing ideas, taking ownership, and solving problems together.

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Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
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