Principal, Marketing Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we're serious about what we do. The enterprise software business has changed significantly over the past 10 years and Workday is at the forefront of that change.

About the Role

As an integral member of our Marketing team, the Principal Marketing Manager, ASEAN, you will be responsible for strategic marketing planning and hands-on program execution for the region!

A standout teammate within ASEAN and regional marketing to develop and share best practices to up-level marketing skills with the team.

Collaborate with global and regional teams to weave together multiple marketing disciplines that speak to the needs of our buyers and are brand consistent. Align and drive various external and internal teams working on the campaigns through regular cadence calls to communicate project results and attribution.

Develop and execute:

• Integrated marketing programmes including channels such as digital and in person events within ASEAN.

• Country-based plans with sales and other internal team members, in line with business priorities and goals.

• Project plans, schedule and progress to achieve targeted outcomes of campaign.

About You

A self-starter and passionate marketing professional with good track record to deliver commitments on time while achieving or exceeding business goals!
15 years' of B2B Marketing enterprise software experience in ASEAN market, with strong ability in driving marketing strategy that is country based and/or various segments such as enterprise, mid-market and SME in ASEAN.

Thrive on building solid peer relationships in order to influence key team members, with proven executive customer engagement experience in SaaS space.

• Strong communicator with outstanding organizational skill; ability to multi-task with great attention to details.

• Good knowledge of various marketing systems including Salesforce.com and Marketo.

• Ability to speak Bahasa as added advantage

• Willing to travel within ASEAN extensively; APJ and HQ (USA) occasionally.

If you’re interested in this opportunity, we ask that you update your resume to best reflect our requirements. Doing so will help us better assess your suitability as a candidate.

Workday is proud to be an equal opportunity workplace.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!