Principal Data Product Owner, Marketing Data and Agents

Posted 8 Days Ago
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Folsom, CA, USA
In-Office
Senior level
eCommerce • Fashion
The Role
Lead strategy, roadmap, and delivery of marketing data products powering campaigns, content, and agents. Define business/data requirements, partner with Product and Engineering to build scalable analytics, ensure data quality, present insights to leadership, and drive improvements in conversion, engagement, and customer experience.
Summary Generated by Built In
About the RoleWe’re looking for a Principal Data Product Owner to lead and scale data capabilities across our marketing domain. This role owns the strategy, roadmap, and delivery of marketing data products that power campaigns, content, and agents as we move towards agentic marketing.
You’ll operate as a business and data leader—partnering with Product, Engineering, and executive stakeholders to turn data into measurable growth.What You'll Do

 1. Own Data Strategy & Roadmap

  • Define and execute the data and analytics strategy for marketing, including content, campaigns, and engagement data across both paid and owned media channels

  • Lead efforts to define business and data requirements for marketing Agents, focused on activation, content, insights & measurement.

  • Partner with leadership to prioritize investments and align on long-term data strategy

2. Deliver Data Products & Insights

  • Partner with Product and Engineering to deliver scalable data solutions

  • Translate business needs into analytics, reporting, and data product requirements

  • Ensure high-quality data and actionable insights across digital touchpoints

3. Drive Customer Outcomes

  • Partner with others to enable data to be used evaluate performance and guide product and business decisions

  • Identify opportunities to improve conversion, engagement, and customer experience through marketing channels

5. Influence & Communicate

  • Present insights and recommendations to senior leadership

  • Translate complex data into clear, actionable business narratives

  • Act as a connector across business, product, and technical teams 

Who You Are
  • 8+ years of experience in data, analytics, or data product management

  • Proven experience leading and scaling teams

  • Strong background in marketing and digital analytics

  • Experience working with marketing data;

  • Ability to influence cross-functional stakeholders and drive business outcomes

  • Experience in retail, marketing, or marketplace environments preferred

  • Exposure to AI or data science is a plus

What Success Looks Like

  • Clear data strategy and roadmap aligned with business priorities

  • Improved adoption and effectiveness of analytics platforms

  • A strong, engaged team

Skills Required

  • 8+ years of experience in data, analytics, or data product management
  • Proven experience leading and scaling teams
  • Strong background in marketing and digital analytics
  • Experience working with marketing data
  • Ability to influence cross-functional stakeholders and drive business outcomes
  • Experience in retail, marketing, or marketplace environments
  • Exposure to AI or data science
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
11,000 Employees
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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