It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About Expert Services & CRM Practice
The Expert Services team at ServiceNow works with customers to help them achieve their business outcomes by providing prescriptive guidance. As part of this diverse team, you will work with our customers to drive consumption, adoption, and customer satisfaction and ultimately help our customers grow their business on the ServiceNow platform by getting them to see the value of their ServiceNow investment.
Within CEG, the CRM practice focuses on delivering Customer Service Management (CSM), Field Service Management (FSM), Sales and Order Management (SOM), and industry-specific CRM workflows. Our mission is to enable seamless CRM transformation and adoption, leveraging ServiceNow's platform capabilities and innovation.
The Role
Principal BPCs in CRM are strategic advisors who lead end-to-end CRM process re-engineering and ensure successful delivery of complex CRM engagements. They influence senior stakeholders, align business processes with CRM solutions, and drive measurable outcomes across customer experience workflows.
Key Responsibilities
- CRM Strategy & Advisory
- Partner with senior stakeholders to define CRM vision, roadmap, and future-state processes.
- Lead discovery workshops focused on CRM workflows (CSM, FSM, SOM, Industry Workflows).
- Translate business objectives into functional specifications and user stories for CRM solutions.
- Process Design & Optimisation
- Analyse existing CRM processes, identify gaps, and implement automation using ServiceNow CRM capabilities.
- Advocate for CRM best practices and share insights with product teams for continuous improvement.
- Thought Leadership & Enablement
- Provide guidance during ambiguity, ensuring CRM solutions align with compliance and scalability.
- Coach and mentor junior BPCs on CRM solutioning and delivery excellence.
- Collaboration & Governance
- Work closely with Technical Consultants, Workflow Architects, and CRM Sales Architects to ensure seamless execution.
- Contribute to CRM-specific frameworks, reference instances, and reusable assets for accelerated delivery.
- Innovation & AI Integration
- Leverage AI-powered tools for CRM process mapping, automation, and predictive insights.
- Explore AI-driven enhancements for customer engagement and operational efficiency.
- Customer Engagement
- Act as a trusted advisor in CRM-focused engagements, with occasional travel within EMEA.
Qualifications
To be successful in this role you have:
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- Deep experience in CRM business process consulting within complex, global organizations.
- Expertise in CRM workflows (CSM, FSM, SOM) and/or other industry-specific solutions.
- Proven ability to define and deploy CRM future-state processes across people, process, and technology.
- Familiarity with ServiceNow Now Assist and AI-enabled CRM capabilities.
- Strong communication, presentation, and stakeholder management skills.
- Ability to analyse and recommend CRM strategies aligned with business priorities.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
ServiceNow Compensation & Benefits Highlights
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Parental & Family Support — Paid leave is specified at 20 weeks for birthing parents and 12 weeks for non‑birthing parents, complemented by Cleo parenting resources, fertility education, adoption assistance, and caregiver support (Grayce, Rethink). This breadth signals strong support for family planning and caregiving needs.
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Leave & Time Off Breadth — Flexible paid vacation, 12 paid holidays, and additional company‑wide Wellbeing Days are described, with vacation targets increasing with tenure. These elements create multiple avenues for rest and recharge beyond standard PTO.
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Healthcare Strength — Comprehensive medical, dental, vision, disability, and life insurance are provided, alongside mental‑health support via Lyra Counseling/EAP. Coverage breadth across physical and mental health indicates robust baseline protection.
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What We Do
As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C," as we like to call it). With more than 8,400+ customers, we serve approximately 90% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us, visit www.careers.servicenow.com From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
Why Work With Us
By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We're committed to helping our people do their best work and live their best lives so we can fulfill our purpose together. At the fastest-growing enterprise software company, you can grow your career faster.
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