Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.
Locala is seeking a strategic and analytically minded Pre-Sales Account Manager to join our Customer Success team. This role is critical to driving new business by developing persuasive, insight-led media plans and proposal responses aligned with client goals.
As the main owner of the pre-sales process, you will work cross-functionally to understand client objectives, design digital media strategies, and lead the creation of best-in-class proposals that win business. The ideal candidate will have 2–3 years of experience in digital media planning or strategy, strong communication skills, and a passion for solving client challenges through data-driven marketing solutions.
This role blends strategic thinking, data-driven insights, and storytelling to build compelling proposals that drive business growth. All candidates must be based in either PST time zones.
What you’ll do:
RFP Ownership & Proposal Strategy:
Lead the end-to-end development of RFP responses, including crafting strategic narratives, building media plans, integrating data-driven insights, and clearly articulating success metrics.Media Plan Development:
Design comprehensive, multi-channel media plans (Display, DOOH, Audio, CTV, etc.) tailored to client goals and budget constraints. Define audience targeting, channel mix, investment allocation, and delivery timelines.Client Objective Alignment:
Partner closely with Sales to uncover client pain points, marketing goals, and target audiences. Proactively identify opportunities through insights and market analysis to inform high-impact strategies.Insights Development & Strategic Storytelling:
Leverage Locala’s proprietary planning platform and data tools to generate actionable insights for both RFPs and proactive prospecting. Translate location intelligence, audience behavior, and market trends into compelling narratives that strengthen proposals and uncover new business opportunities. Clearly connect insights to strategy, media recommendations, and expected outcomes.Inventory & Pricing Collaboration: Coordinate with Ad Ops and Platform teams to validate inventory availability and ensure pricing accuracy and feasibility.
Presentation & Pitch Readiness: Develop visually compelling, insight-driven client presentations. Partner with Sales and participate in client meetings as a subject matter expert, confidently presenting strategy, insights, and recommendations.
Project Management: Drive the RFP workflow, ensuring timely input from Sales, Creative, Ad Ops, and Platform teams. Deliver high-quality proposals within deadlines.
Process & Tool Proficiency: Maintain accurate records of proposal activity across internal systems (CRM, planning, and project management tools). Identify and champion process improvements that increase speed, consistency, and quality of output.
Your profile:
All candidates must be based in either PST time zones
Over 2 years experience in the Ad Tech/Digital advertising field
Strong understanding of Media Agency landscape
Ability to self-manage, juggle multiple priorities & meet deadlines with a strong attention to detail
Proficient in analyzing large datasets and prioritizing them into actionable insights
Excellent communication skills
Client facing experience
Relationship builder and driver – proven aptitude to connect with large partners, start-ups, executives
Comfortable with a start-up environment, open to facing interesting challenges globally with a problem-solving & resourceful mindset
In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:
Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
401k with Company Match
Paid Parental Leave
Paid Vacation, Sick Time & Holidays
Base Compensation for this role is $70,000-$80,000.
Skills Required
- At least 2 years of experience in ad tech or digital advertising
- Understanding of the media agency landscape
- Ability to analyze large datasets and prioritize findings into actionable insights
- Strong communication skills
- Client-facing experience
- Ability to self-manage, juggle multiple priorities, and meet deadlines
- Strong attention to detail
- Relationship-building skills with partners, startups, and executives
- Problem-solving and resourcefulness in a startup environment
- Residence in a PST time zone
What We Do
Locala is a global advertising technology company whose omnichannel platform helps marketers reach local consumers. It uses granular insights and artificial intelligence to support campaign planning, activation, and measurement, personalizing campaigns to local audiences. The company works with leading brands across 40 countries and focuses on helping marketers deliver impact market by market. Its services support brands seeking to plan and evaluate advertising across diverse local markets.
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