The Role
Lead media relations, craft and distribute press materials, secure coverage and speaking opportunities, manage brand events, monitor media sentiment, align messaging with marketing, and measure PR impact for brand and leadership communications.
Summary Generated by Built In
Milele is a fast-growing automotive and brokerage business in the GCC, expanding its presence through Milele Prime and branding on social media. As we scale our market presence, we are looking for a PR Executive to lead media relations, brand visibility and public communications for a high-growth business and its leadership brand.
Key Responsibilities
• Develop and execute PR strategies for brand and business initiatives
• Draft and distribute press releases, media kits, and announcements
• Build relationships with journalists, media houses, and influencers
• Organize and manage brand events, while aligning with key regional events to maximize visibility and engagement.
• Secure media coverage, interviews, and speaking opportunities
• Monitor media sentiment and manage brand reputation
• Align messaging with marketing and content teams
What We’re Looking For
• Experience handling personal brands or influencer PR (mandatory)
• Proven track record of media placements and PR campaigns
• Strong network across media, agencies, and industry contacts
• Ability to measure PR impact (SOV, EMV, media pickup, etc.)
• Experience in crisis communication is a strong advantage
Education
• Bachelor’s in PR, Communications, Journalism, Marketing, or related field
• PR certifications (PRCA, CIPR, MEPRA) are a plus
If you’re someone who understands modern PR, storytelling and brand positioning, and want to work on high-impact campaigns - this role is for you.
Skills Required
- Experience handling personal brands or influencer PR
- Proven track record of media placements and PR campaigns
- Strong network across media, agencies, and industry contacts
- Ability to measure PR impact (SOV, EMV, media pickup)
- Experience in crisis communication
- Bachelor's in PR, Communications, Journalism, Marketing, or related field
- PR certifications (PRCA, CIPR, MEPRA)
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The Company
What We Do
Milele Motors is a global automotive company and world leader in the export of tax-free motor vehicles to Africa, Asia, and Europe. Specializing in vehicle procurement, export management, and customer service technology, the company provides high-quality vehicles to government agencies, NGOs, hospitals, embassies, and private customers, ensuring reliability and transparency in its worldwide delivery operations.
